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October 23, 2014
 
 

How Big Data Boosted Online Sales For GNC, Sur La Table and ModCloth - Barbara Tau, Forbes

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Big Data - information gleaned from shoppers' online and mobile purchasing patterns and activity on social media sites can provide valuable insights into increasing sales and profits, but the vast amount of data are overwhelming. See how GNC, Sur La Table and ModCloth used the data collected to boost their online sales and margins.  Read more here  

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