GSAE eNewsletter

Georgia Society of Association Executives

AMA Executive Conference Centers
University of Georgia Center for Continuing Education
Macon - Bibb County CVB
Featured Stories
Register today!
Please sign in to receive member pricing

Keynote Speaker David Brooks: 5 Secrets of Presentations
The ability to make an effective presentation is one of the most important skills you can possess. Professionally or personally, it can spell the difference between your success or failure. Join us on April 20 and let David Brooks, award-winning professional speaker and trainer, teach you how to elevate your presentations from average to exceptional. Learn more about David here.

Morning Workshop: Aspiring CEOs
$59 member rate – 2 CAE hours
Ready to "move up the ladder?" With 25 years of experience, Beth Brooks, CAE, author of The New CEO’s Guide, will share what you need to know to make you invaluable to your association. Get an insider’s look into what skills you need and how to plan for stepping into a CEO-level position. Learn more and order your copy of Beth's book here.

9:30-11:30 a.m. – Workshop with Beth Brooks, CAE
10:30-11:30 a.m. – New Member Orientation (open to all new and prospective members)
11:30 a.m.-12 p.m. – Networking Reception
12-1:30 p.m. – Luncheon featuring David Brooks
1:30-2 p.m. – CAE Interest Meeting
1:30-2:30 p.m. – Communications SIG Meeting
1:30-2:30 p.m. – Supplier Council Meeting
Register by Friday, April 15 for early bird discount!
GSAE Member: $39 Early Bird; $49 Late
Guest: $49 Early Bird; $59 Late
Thank you to our sponsor:
Richmond Region Tourism
Thank you to our host:
Cobb Galleria Centre

Thank you to our AV sponsor:

This program is eligible for a total of 3 CAE hours – 2 hours for the morning workshop and 1 hour for the keynote/lunch presentation.
Any organization in Georgia that employs at least one GSAE member may apply. The applications will be judged on the quality of the internship experience described in the application rather than on the qualifications of the student who will fill the internship. In many cases, the organization may apply for the internship without knowing which student will fill the position. It is the responsibility of the organization to recruit a qualified student to fill the internship, but this may be done after the GSAE Foundation announces which applications will be funded. If an organization that is awarded an internship fails to find an intern, then no funds will be distributed to that organization.

The amount of the grant to the organization will vary depending upon the number and quality of applications and on the ability of the organization to participate financially. Organizations applying for grants must be willing to share the cost of the intern, but the Foundation recognizes that some organizations may only be able to pay a small amount, while others could fund a significant portion of the internship. Total funds granted by the Foundation will not exceed $3,000.

The deadline for 2016 internship grant applications is May 1, 2016. Visit the Foundation online to access the application.


Register today(be sure to sign in first to receive member pricing)!

Register by April 15 to be entered into a drawing from the Athens Convention & Visitors Bureau!

Registration Information

  • First individual member – $299; corporate supplier member – $359
  • Additional attendees from the same organization – $199 each
  • Book your room today:
  • Precon Workshop on Wednesday at 2 pm: C.R.A.S.E. – Citizens Response to an Active Shooter Event
  • 3 General Sessions featuring Monica Wofford, CSP; a panel with Jamie Notter and Maddie Grant; Mark Dorsey, FASAE, CAE
  • 16 Breakouts featuring national rock stars like Chris Vest, CAE, Ben Martin, CAE, Sandra Giarde, CAE, Lowell Aplebaum, CAE, and our own Mark Sedgley
  • Download the full schedule here
Special Events
  • Golf Wednesday morning at the University of Georgia Golf Course
  • 2 GSAE Foundation Fundraiser Beer Tastings – Wednesday, 12:30 (limited to 25); 4:15 pm (sold out)
  • 3K Fun Run Friday morning to benefit Bread for Life
  • Wednesday Reception & Dinner at The Foundry Bar & Mill
  • Thursday Reception and Dine Around Athens
Invitation to Present to GSAE
GSAE is accepting proposals from our talented members to present a five minute, up to 15 slide session during a breakout at the Annual Meeting in Athens, GA. We are especially interested in lessons learned, experiences created, and other success stories from the association and supplier community. Contact Wendy with your proposal.
  • "Set GSAE Afire with Your Great Ideas" at the GSAE Annual Meeting
  • Friday, June 3 at 10:30 a.m.
  • We are looking for up to 10 presenters
  • 5 minutes, no more than 15 slides running automatically
  • You must have your slides available by May 6 so we can create one slide deck
  • We expect 40-50 attendees in the room
Member News
Congratulations to Gabriel Eckert, FASAE, CAE, Executive Director, Building Owners and Managers Association of Georgia, on being named to ASAE's 2016 Class of Fellows. Gabriel is one of only five inspiring leaders in the association community to be named to this year's class. The 2016 Fellows join 251 association industry professionals who have received this designation since the program's inception in 1986. Serving as role models and ambassadors for the association community, Fellows seek out opportunities to serve on boards and committees and participate as speakers, authors, reviewers and mentors. For more information about ASAE’s Fellows program, click here

During his 16 years as President & CEO of Bobby Dodd Institute, Wayne McMillan, CAE has created opportunities for people with disabilities and disadvantages to work and thrive. He is a visionary social entrepreneur and gifted leader. Please join us in congratulating Wayne on his retirement in June 2016.

After 12 years with the Georgia World Congress Center, Joe Cano, National Sales Manager, is retiring at the end of April. Joe is a longtime member and supporter of GSAE and served on our Board of Directors in 2012-2013. We hope you enjoy all the adventures awaiting you in retirement!
Jennifer Poff, CAE has accepted the Executive Director position for the Houston Society of Certified Public Accountants. We wish her the best! (We also hope to see her at the ASAE Annual Meeting & Expo in Salt Lake City this August.)

GSAE member companies Lighthouse Counsel and Carr, Riggs & Ingram, LLC have partnered to develop and implement strategies that increase mission awareness, organizational effectiveness and philanthropic support. Their Nonprofit Leadership Summit will be held April 28 at Carr, Riggs & Ingram's Events Center (4360 Chamblee Dundwoody Road, 3rd Floor, Atlanta).

Sessions include:
  • Living the Fairy Tale: Deterring Fraud in Nonprofits
  • Anchors for a Successful Campaign: Eight Principles to Optimize Fundraising
  • Hidden Risks in Your Organization's Website
  • Conversation with a Donor
Athens, GA, host city of our 2016 Annual Meeting, has been named one of the "Best New Cities for Beer Lovers" by Fortune magazine. Just an hour and a half away from Atlanta, another beer renaissance is underway. Creature Comforts makes Tropicália, one of the hottest IPAs to hit the market in years. The city is also home to Terrapin and Southern Brewing Co. "A seemingly small college town that gave rise to an incredible music scene back in the 1980s with the likes of R.E.M., the B-52s and the Drive-by Truckers, Athens also has an incredible craft beer scene," says O’Sullivan. Joining Athens on the list are fellow cities Atlanta, Nashville and  Asheville. View all 10 under-the-radar cities here
The first step to any hotel renovation is the model show room and Sheraton Bay Point Resort is thrilled to announce that their model room has been officially approved by Starwood Hotels & Resorts. With the signature Sheraton Sweet Sleeper bed and the modern coastal decor, guests are sure to love every inch. Watch for more progress from Sheraton Bay Point Resort and GSAE member, Tania Lynn, Sale Manager.
Athens Convention & Visitors Bureau
Emerald Coast CVB, Inc.
Wyndham Bay Point Resort & Spa
GSAE News & Events
Tuesday, April 26
T.E.A. (Tax Exempt Association) Group Luncheon – "2016 Priorities for the IRS Exempt Organizations Division & New Tax Laws Impacting NFPs"
11:15 a.m.-1 p.m.
Maggiano's, 3368 Peachtree Road, Atlanta
Cost is $25 per person
RSVP by April 21 to Molly Amos at or (404) 262-7920.

Thursday, May 5
GSAE's Meetings SIG Lunch
12-1:30 p.m.
Atlanta Marriott Peachtree Corners, 475 Technology Pkwy., Peachtree Corners, 30092
Please RSVP if you can attend.

Join us for discussion based on two case studies (real issues we're experiencing with our meetings) and planning for future SIG meetings. If you have suggestions for a case study, please contact Heather Hunt.

Friday, May 6
Certified Association Executive Exam
9 a.m.-1 p.m.
Meeting Expectations, 3525 Piedmont Road, Bldg. 5, Suite 300, Atlanta, 30305

Tuesday, May 17
YM User's Group & Technology SIG Meeting Webinar
1-3 p.m.
Georgia Nurses Association, 3032 Briarcliff Road NE, Atlanta, 30329
RSVP here (please sign in first)

Join us for a round table chat and planning meeting for our User's Group and our Technology Shared Interest Groups at 1:00 pm, followed by a live viewing of the webinar, "Secret Tech Weapons for Association Execs," featuring one of our favorite speakers, Beth Z., Your Nerdy Best Friend, from 2 to 3 p.m. You may earn 1 CAE credit by attending.

2016 GSAE Hosting Opportunities
The host property of each luncheon will receive a reserved table during registration, the opportunity to place materials at each place setting, podium time, significant exposure and an attendee mailing list following the luncheon. This is a great opportunity to showcase your property! All GSAE luncheons are on Wednesdays; available 2016 dates are November 16 Tradeshow and December 14 Holiday Luncheon. Get the RFP here.

Webinars – $49 per credit hour
View all upcoming live webinars here and on-demand webinars here.
The inaugural article introducing the series 8 Insidious Foes of a Solid Board-CEO Partnership is available online.

GSAE members  can purchase The Board-Savvy CEO at a 20 percent discount by clicking on and using the discount code GSAE. 

This powerful new addition to the nonprofit and public governance literature provides readers with detailed, practical guidance in building the kind of close, positive and productive board-CEO partnership that is essential for organizational stability and growth. The Board-Savvy CEO tells you how to strengthen your board's governing capacity, transform board members into satisfied owners of their governing work, and maintain a healthy board-CEO working relationship.
News Briefs
ASAE’s Power of A Awards are the industry’s highest honor, recognizing the association community’s valuable contributions on the local, national and global level. The awards shine a spotlight on the outstanding accomplishments of associations and industry professionals for efforts to enrich lives, create a competitive workforce, prepare society for the future, drive innovation and make a better world. 

The Power of A Awards are open to associations of all types, association management companies that submit applications on behalf of their association clients, and industry partners that undertake initiatives in coordination with associations. Apply today. Silver, Gold and Summit level awards will be bestowed by a committee of seasoned industry professionals, and six Summit winners will be recognized at ASAE’s Summit Dinner on October 5 at the National Building Museum in Washington, DC.  For more information about the awards, please contact
Marshall Chiles, author of the upcoming book, Your Presentation is a Joke, and about-to-be GSAE Annual Meeting speaker, teaches people how to find and use humor to engage your audience, maximize your impact, and reach your business' goals. Members of GSAE are cordially invited to join the book launch team this month. Your Presentation is a Joke will be published in late May.

Members of the launch team will receive a free copy of the e-book, a free copy of the audiobook, and exclusive access to a private Facebook group with the author. Your only commitment is to leave an honest review on the Amazon page and join the Thunderclap Campaign (similar to the one y’all saw during Associations Advance America Day). Contact Ally Maisano at to join and be sure to catch Marshall’s session on Thursday, June 2 in Athens, GA.

The Qualified Association Specialist (QAS) Certificate Program is an affordable, on-demand educational program for professionals in the association industry. This online training program gathers seasoned experts from around the country to present a comprehensive overview of the many facets of working in or with an association. QAS contains 12 video training sessions that cover the spectrum of association management. The program is just $295 for GSAE members, and if you order before April 30, you can save $100 with coupon code GSAESALE-SAE. After purchasing, you have one year to complete the program.
Who Should Participate in the QAS Program?
  • New Hires
  • Young Professionals
  • Incoming Leadership or Volunteers
  • Anyone Looking to Improve their Career in Association Management!
There are two universal truths about non-dues revenue: associations love it, and they can always use more. However, there are several more non-dues revenue truths that associations should know to maximize their non-dues revenue earning potential. Download our free eBook for top tips from Naylor’s association sales professionals. Download Your FREE Copy Today! (Note: The site will ask you to register.) 
Early bird pricing is $449 (registration opens soon) and will include:
  • Keynote from Industry Leader
  • High-Level Coverage of Industry Trends
  • Multiple Education Tracks
  • Welcome Reception and Cocktail Party
  • Sample Breakout Sessions include "10 Communications Must-Dos;" "A New World for Engagement;" "Video that Works;" "Power Tools – Breaking into Your Data;" "How to Engage Millennials"
    • offers complimentary, monthly CAE-accredited Thought Leadership Webinars. The next one is April 20 at noon: Innovation by Design: Building Your Innovation Capabilities to Deliver More Value to Members 

    • HighRoad Solution has posted several complimentary webinars for April on Highroad U.
    Future Business Leaders of America-Phi Beta Lambda (FBLA-PBL) is recruiting judges for competitive events at their National Leadership Conference, June 25-26 and June 30-July 1 at the Hyatt Regency Atlanta and the Atlanta Marriott Marquis. The time commitment slots are 7:30 a.m.-12:30 p.m. and 12:30 p.m.-5:30 p.m. Lunch and parking will be provided for all judges. FBLA-PBL is in need of more than 1,200 business professionals to participate. Learn more about FBLA-PBL here; to register as a judge, please click here
    First class postal rates are dropped from 49 cents to 47 cents effective April 10. The announcement by the U.S. Postal Service (USPS) was made February 25 after the USPS lost a legal battle to retain what was known as "the exigent surcharge on first-class mail."
    Georgia Society of Association Executives
    1270 Caroline St. NE Ste. D120 #359 Atlanta, GA 30307