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May 2014 In This Issue
Featured Stories
Member News
GSAE News & Events
News Briefs
AMA Executive Conference Centers
University of Georgia Center for Continuing Education
Valdosta Lowndes CVB
Featured Stories

Register now
to connect, advance, achieve in Savannah, GA.  Check out the full schedule here

Did you forget to register for something extra?  Just let Jane Anne know if you want to:


Individual Member - $295 ($325 after May 18)
Corporate Member - $350 ($500 after May 18)
Staff Special - $175 for any additional staff from the same company
Guest - $325 association exec, $500 corporate

Thank you to our host city and properties:

Please consider supporting GSAE through a donation to the Annual Meeting Silent Auction.  In 2013, donations produced revenues totaling more than $18,000 to help continue GSAE’s mission of advancing the profession of association management and enhancing the professionalism of association executives.  

"I strongly encourage you to donate your wares to the GSAE Silent Auction, you never know what big meeting may come of your small investment.  My experience was great at both properties and gave me a non-sales pressured opportunity to enjoy a property the way my attendees would (versus a standard site inspection)." – Angela Holland, CAE, Vice President, Association Services, Georgia Association of Convenience Stores and satisfied silent auction award winner.

Please submit your donation form to GSAE by Thursday, May 15, 2014.  We look forward to seeing you in Savannah!
Not only are the keynote speakers for GSAE's Annual Meeting great to listen to, they also contribute articles to publications and their own blogs. Take a peek at a few of their recent articles to get a sneak peek of what to expect from these great professionals.

Ron Rosenberg
That's All Behind Me Now...

Last week I was presenting a keynote program at the Mandalay Bay hotel in Las Vegas. Since I arrived early and had some free time, I decided to go to their "beach area" and get in a quick half-mile swim in the pool.
As I was walking back to the building, I passed one of the cocktail waitresses, and noticed a rather extensive tattoo on the exposed part of her back.

She turned around and saw me looking at her. Quickly, I explained myself: "Hi - I'm not staring, I was just admiring the detail in the tattoo."

She explained that it was a summary of the first 18 years of her life.  I asked if they were good years, and she said, "No, it was actually a pretty bad time. That’s why it's drawn on my back - because that’s all behind me now.

Too many times, we dwell on the past and let it control our present and define our future.

There are events that have happened in our lives that are truly out of our control. But it's not so much the hand we're dealt that determines our success, but rather the decisions we make and the actions we take to move forward.

You probably don't need to chronicle your past failings with a tattoo on your back, but you should acknowledge them for what they are: learning experiences to help you grow and realize your full potential.

Ron Rosenberg is a nationally recognized, award-winning expert on marketing and customer service. Get free marketing tips, tools, and tactics at www.RonsBusinessCoaching.com. For more information on Ron's speaking and coaching programs, go to www.RonRosenbergSpeaker.com or contact us at 800-260-0662 or by e-mail at info@qualitytalk.com.

Beth Ziesenis
Four Tips to Make the Most of TripIt
I’m a huge, huge, huge fan of TripIt, the travel tool that keeps your reservations and itineraries straight. It’s not an exaggeration to say that I don’t think I could function without it now that I’m on the road to 60+ engagements a year all over the country. But even if I was just an occasional traveler, TripIt would be incredibly valuable.

I’m gushing, aren’t I? Ok, I’ll stop.

Here are a handful of tips I’ve learned about making the most of TripIt.

Matt Tenney
Magic Balloons and Building Influence as a Leader

It has been said that influence is the foundation of leadership.  I was recently reminded of the essence of influence and how to create it as I watched some rather magical balloons float up to the heavens.

I was grabbing a bite to eat on the lovely terrace outside the Terrace Café at Shands Cancer Hospital here in Gainesville.  It would be an almost 13-hour day at Shands working on our Kids Kicking Cancer program, and it was nice to just take in the view of the sky, the clouds, the trees, and the Fountain of Hope, all of which were in clear view as I ate my dinner.

Suddenly, the view changed as I noticed two balloons floating up in front of me, only 20 feet away.  I’m not sure if they were released intentionally or by accident.  Maybe it was a bit of both.

They floated up rather quickly, but I noticed as they rotated in the breeze that both balloons read, "Get Well Soon!"

Almost as if the balloons were intending to do so, they headed over towards the windows of the patient’s rooms.  And, as if to further give the impression that these balloons were somehow magical, a couple times they seemed to pause for a second or so as they floated in front of a patient’s room.

I could only imagine how nice it must have felt for a person sitting in a hospital room to receive such a lovely gift – a magical balloon that seemed to be meant just for them, wishing that they be well.

This is a gift that we can give each person we meet, which just might also be one of the most important things we can do as leaders, whether we have a title or not.

Influence is the essence of leadership.  If we are unable to influence the behaviors of others, then we are not effective as a leader.  Some people still think fear is a good way to influence behaviors, but most of us know that it doesn’t work very well, and certainly isn’t sustainable.


Advocacy is arguably one of the most important things that associations do for their members. In the latest episode of GSAEtv, GSAE members share some of the trends they see in advocacy work today, and offer tips on positioning that work as a member benefit.


Member News
The American Association for the Study of Liver Diseases (AASLD) named Steven C. Echard, IOM, CAE, Chief Executive Staff Officer, effective April 14, 2014.  Prior to joining AASLD, he served as executive director of the Rheumatology Research Foundation, raising more than $100 million for rheumatology research and career development.  This new opportunity marks and an end to over 20 years of service to the American College of Rheumatology.  He is also currently serving as Chair of the Board of Commissioners for the Certified Association Executive (CAE) program.  Read the full press release here.

We wish you all the best in your new position and new city (Washington, D.C.), Steve!  
Naylor, LLC, North America’s leading communications and events partner for associations, is pleased to announce TAPPI’s PaperCon 2014, the premier event in the North American Pulp and Paper Industry, as the recipient of its Event of the Year Award.  "We’re honored that PaperCon has been named winner of this prestigious award," notes Larry N. Montague, TAPPI president and CEO.  "PaperCon is an integral part of TAPPI’s mission to provide a face-to-face forum for its members, combined with outstanding technical education."  Thanks to a team effort between TAPPI and Naylor, PaperCon exhibit space and attendance has doubled in the past 5 years.  PaperCon is now the leading Conference and Trade Show in the industry, bringing together nearly 2,000 CEOs, Mill Managers, Superintendents, Scientists and Process Engineers every year.  Read the full press release here.
Donna Heavener, CAE has accepted a position as Director of Education and Small Meetings for the Construction Owners Association of America (COAA).  Donna previously served as the Vice President of Operations for the Georgia Nurses Association/Foundation.  Congratulations, Donna!
Paula Fronimo has accepted a new position as Sales Manager at Legacy Lodge on Lake Lanier Island.  Previously, Paula enjoyed four wonderful years of working for Coral Hospitality representing Brasstown Valley Resort and 5 other Georgia properties.  She looks forward to having the pleasure of offering your association another wonderful Georgia destination for your meetings!
Tripp McKenney, Director of Sales, Athens Convention & Visitors Bureau, shared a different look for The Classic Center's Grand Hall, as they hosted the first-ever hockey game in Athens, won by the Ice Dogs over Tech, 6-3.  The UGA Ice Hockey Team, dubbed the "Ice Dogs", was established in 1987 by team founder Larry Hall and a group of students wanting to start a new tradition at the University of Georgia.  The Ice Dogs now compete in the South Eastern Collegiate Hockey Conference (SECHC) of the American Collegiate Hockey Association, and play under NCAA rules. 
Athens Convention & Visitors Bureau
Panama City Beach CVB
Wyndham Bay Point Resort & Spa
GSAE News & Events
Wednesday, May 14
GSAE Small Staff SIG Luncheon
12:00 - 1:15 pm
Georgia Tech Hotel & Conference Center - 800 Spring Street NW, Atlanta
RSVP by May 12 to Amanda Hammerli, CMP or Gene Stinson, CAE, PCED, CEcD, HLM

Tuesday, May 20
GSAE YourMembership.com Users Group Meeting
8:30 - 11:30 am
Georgia Nurses Association - 3032 Briarcliff Road NE, Atlanta
$15, includes breakfast
Register by Friday, May 16 - space is limited!

Tuesday, May 27

Tax Exempt Association (T.E.A.) Group Luncheon - "Body Language – What You Hear or Say is Only Part of What is Communicated"
11:15 am - 1:00 pm
Maggiano's - 3368 Peachtree Road, Atlanta
$25 per person ($2.00 additional charge for soft drinks)
RSVP by May 22 to mca@joneskolb.com or (404) 262-7920

Wednesday, May 28
Webinar (sponsored by Association Executives of North Carolina and Georgia Society of Association Executives): How to Build Membership Through Content Marketing
2:00 - 3:00 pm EST
$45 members; $75 non-members
Register online

Learn how to build your membership through the creation and distribution of engaging, educational content, from webinars and video to white papers and thought leadership pieces.

Wednesday, June 25
Webinar (sponsored by Kansas City Society of Association Executives and Georgia Society of Association Executives): The Hidden Secrets of Associations: Uncovering the Overlooked
2:00 - 3:00 pm EST
$45 members; $75 non-members
Register online

Associations measure success in a variety of ways such as membership growth and revenue. When focused on these areas we tend to look at the underlining items that are truly helping to achieve this success. In this session we will uncover many of these items that we should be measuring and attributing to the organization’s true success.

Leadercast is a one-day event broadcast live from Atlanta to over 100,000 leaders around the globe.  Join us on May 9, 2014 at the Georgia Association of Water Professionals HQ (1655 Enterprise Way Marietta, GA, 30067) and watch what we can collectively do together.  It's a movement that is changing the way the world thinks about leadership by building leaders worth following.

Register today and use the code GSAE for 50% off the fee. 
News Briefs
When you’re hanging around your association executive fellows, it doesn’t take long for the conversation to digress to the topic of the association management system (AMS).  And when it does, no association exec is lacking emotion about the technology that they have to use every day.  

Selecting an AMS is one of the most important investments an association has to make.  And as humans, we highly value the opinions of our family, friends, and peers.  With these two things in mind, Review My AMS has been born.  Review My AMS is a website where executives can speak openly and honestly about their experiences with their AMS. 

The site allows association executives to anonymously review, comment on, and rate their AMS based on customer service, ease of use, reliability, and customization.  End users share their review for free then they get to read all the reviews of their peers for free. It’s a beautiful thing!       

Here are a couple excerpts of real reviews that you will find on Review My AMS.  

"It’s a great middle-of-the-road option for a small-staff association"
...the biggest positive of this platform is the very easy learning curve, its user-friendly interface, and its reliability. The staff who use the AMS have little to no developer experience, and it has been easy for them to interact with the database. It’s easy to figure out where you need to go for different functions. It has also been quite reliable. Usually when there is an error (with a membership payment, etc.) it is because there is something not set up correctly on our end. We haven’t gone through any outages, and we really like this... 
Job Role: Marketing

"Does alright, but won't give you a footrub"
The customer service is very good, customizations can get expensive, but I think that's the same for all AMSs, but it is robust and all the bits and pieces work together. I think the biggest drawback right now is that it wasn't built for smartdevices (no responsive design going on here) and with so much interaction with the database moving to mobile devices, it's going to inhibit the product in the near future...
Job Role: Executive Management, Strategic Planning, Governance

Share your review or learn more at www.ReviewMyAMS.com.


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