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GSAE Luncheon, Wednesday, February 15, 2023
11:30 am - 1:30 pm 

Featuring Dr. Roger Tutterow, Henssler Financial Endowed Chair, Director of the Econometric Center and Professor of Economics. 



10:30 am - 11:30 am - Member Orientation 
11:30 am - 12:00 pm - Networking Reception 
12:00 pm - 1:30 pm - Luncheon and Economic Forecast featuring Dr. Tutterow
1:35 pm - 2:45 pm - Membership Work Group Campaign Meeting - let's write some notecards!

GSAE Member - $49 ($59 after Feb. 11)
Guests - $69 ($79 after Feb. 11)

Thank you to our sponsor: Jekyll Island Authority

Thank you to our host: Crowne Plaza Atlanta NE-Norcross

Thank you to our AV sponsor: Orchestrated Audiovisual & Production Services



GSAE's New AE-MBA-lite Program

  • Approved for 10 CAE Credits
  • Mix of online self-study and live cohort meetings
  • Early bird rate: $795 per participant 
  • NOT just a "show-up" program - previous participants spent an average of 2-3 hours weekly engaged in the coursework
  • Certificate and suitable LinkedIn badging upon graduation
  • Not university-affiliated but a strong, strong curriculum for new, experienced and aspiring CEOs

Learn more and register for the program

Live Webinar Dates, 9:00 am - 10:00 am

  • March 2 - Program Kickoff & Onboarding
  • March 16 - Vision, Goals & Planning Process
  • March 30 - The Right Team & Right Customers
  • April 13 - An Empowered System of Management
  • April 27 - Demystifying the Financials
  • May 11 -  Applying the Financials & Graduation
Huntsville/Madison County CVB
Augusta Marriott at the Convention Center
Member News
  Black Takes Role as NCCPA Chair
Past GSAE president Beverly Black, MHSA, CAE is beginning her annual term as Chair of the Board of Directors for the National Commission on Certification of Physician Assistants (NCCPA), located in Johns Creek, GA. Black is a Public Member of the Board and has served on it for five years.
  Priger Receives 4th Quarter MPI Georgia Shining Star Award
Congratulations to Kevin Priger, Hilton Atlanta Northeast, who received MPI Georgia’s latest quarterly Shining Star award, recognizing volunteer dedication and hard work, during the annual holiday luncheon at the Georgia Aquarium on December 8.


  Pate Named to Peach Bowl Hall of Fame
William Pate dedicated 20 years of service to the Bowl's executive committee. After joining the marketing committee in 1996, he then went on to be named the chair of the committee for two years from 1998-2000. Pate, the president and CEO of the Atlanta Convention & Visitors Bureau (ACVB), was later named Peach Bowl, Inc.'s chairman in 2001, and became the first to serve a three-year term in the organization's history. Read More
  Long time GSAE member Roy Bowen has been named President Emeritus, Georgia Association of Manufacturers. We look forward to welcoming Lloyd Avram to the GSAE community soon.
  Blair Stegall, formerly of Hyatt Place + Hyatt House Charleston Historic District, is National Sales Manager at Explore Charleston, host city of the 2023 GSAE Annual Meeting. Blair's terrritory will include the Midwest.
  Beth Hilton is our new GSAE rep and Sales Manager at Hyatt Place + Hyatt House Charleston Historic District, host property of the 2023 GSAE Annual Meeting.
  Perry Tarleton is Director of National Accounts at Omni Hotels & Resorts.
  Chris Hodges is Senior Business Development Manager of Breakthrough Technologies.
  Chris Hendrix, CMP has a new title, Vice President of Sales, at Explore Charleston.
  John Michael McCants also got a new headshot, so we are throwing it in so y'all know ALL the team members for our host city. 
  Founded in 1992, Etherio is a full-service meeting planning and association management company headquartered in Atlanta, Georgia, with resources and offices located coast-to-coast, including Chicago, Denver, Charlotte, Dallas, Los Angeles and San Francisco. While others may start with the what, when, where or how, our first investment is understanding the WHY. Learn More.
  For the 35th annual Readers’ Choice Awards survey, the editors called on readers to rank the friendliest cities in the U.S. Read more.

Standout GSAE members recognized in the list include:
#1 Savannah, Georgia
#2 Charleston, South Carolina
#6 Tucson, Arizona
#8 Nashville, Tennessee


We are so excited about our 2023 calendar. We’ll add additional opportunities for connecting and learning throughout the year, but this is a great start! Sponsorship order form is available online.

  • Shared Interest Group meetings are included in your membership.
  • Association Executive dues are $325; additional staff members are $150.
  • Corporate Supplier dues are $350; additional staff from the same company are $250.
  • Luncheons in February, April, July and September are $49 for GSAE members. 
  • The new Association Executive-MBA lite program (The AE-MBA) will be $995, with an early bird rate of $795. Designed for new and experienced CEOs as well as aspiring and ambitious future CEOs, this is an amazing 10-week opportunity to hone your financial and management skills in a virtual cohort of like-minded professionals. *Not affiliated with a university.
  • The 2023 Annual Meeting is in Charleston, SC, May 31-June 2. Registration fee for the first association executive attendee is $399; corporate supplier exhibitor and sponsor packages range from $689-$2,999; additional attendees from the same organization are $359 each.
  • The CAE Study Group is $89 for GSAE members and will meet in the summer.

mulit colored row houses plus May 31 through June 2 dates
  • 2023 GSAE Annual Meeting is at Hyatt Place + Hyatt House Charleston/Historic District in Charleston, South Carolina, May 31-June 2
  • Thank you to our host, Explore Charleston
  • First association executive attendee – $399
  • Additional attendees from the same organization – $359 each
  • 2023 Exhibitor and Sponsorship packages
  • Room rate from $179, run of the house (before taxes)
  • Room block links: Hyatt Place Charleston/Historic District – traditional hotel side of the property and Hyatt House Charleston/Historic District – suite side above the meeting space
  • The Pay the Pig recipient is the Charleston Animal Society
  • Registration form will be in your next issue of the magazine!

Destination Augusta
The Lodge at Gulf State Park
GSAE News & Events

The GSAE Board of Directors adopted a "welcome mat" statement in December. We are thankful to our colleagues at FSAE and TSAE for sharing their statements and processes as we articulate GSAE's committment to being a nurturing, supportive place for association professionals and suppliers in the southeast.

WELCOME. GSAE is committed to being a resource and model for members and organizations on effective practices that drive successful Diversity, Equity and Inclusion initiatives. GSAE believes in fostering a welcoming culture amongst our members that is diverse, inclusive and equitable to all. We know our differences are what make us stronger. Through diverse perspectives, an inclusive culture and equitable opportunities, we are connecting leaders, advancing associations. 

  We understand your time is valuable, and we strive to make volunteer service convenient and rewarding. From welcoming new members to helping experienced ones prepare for the CAE exam, planning the education programming to making recommendations to the Board of Directors, GSAE volunteers truly do the work of the organization. 
Please send an email to Wendy to be considered.
Illustration by Kristin Baldeschwiler from Pixabay

New Opportunities

  • Welcome Warriors (Peer Connections) – monthly – Vice Chair
  • Professional Development Committee – fall – Vice Chair
  • Table Hosts – quarterly – Co Chairs
  • Tech Ninjas – quarterly – Chair
  • Communications SIG & Task Force – quarterly – Vice Chair
  • Emerging Professionals SIG – quarterly – Chair
  • CAE Study Group – summer –  Chair

GSAE's Shared Interest Groups (SIGs) offer one of the best resources for association executives and professionals. These self-directed groups of GSAE members focus on a particular area and delve into various topics within that area.


Have a compelling story to share? GSAE is seeking members interested in sharing effective practices, compelling case studies, and pilot programs next year. Have another story idea? Contact Wendy at if you are interested in contributing to our community knowledge.

  • Spring - A New Generation of CEOs
  • Summer - Associations' Role in Workforce Development
  • Fall - The State of Meetings Revisited

Have an article idea for a future edition? Let us know! Develop Once, Publish Everywhere is the theme.


Y'all asked; we listened. GSAE is thrilled to announce a new partnership with Naylor Association Solutions and Boxwood Career Headquarters. Multiple options for job seekers, employers and future execs are available at headquarters. We encourage all job seekers, especially, to create a new account and upload your resume. Use your GSAE member number to receive the preferred pricing options.

  ASA Compensation logo

The Real-Time Compensation Benchmarking tool is a 24/7/365 online compensation benchmarking platform designed exclusively for executives
of professional, trade and service-centric associations/nonprofits.

  • Your competition is no longer just Georgia-based; sign up today to get the data your organization needs to remain competitive.
  • Sample questions - gather your information before you start the survey - NEW
  • FAQs on the entire benchmarking system
  • Data gathering is in full swing
  • $149 subscription rate for GSAE members
  • Compare key operational metrics, estimate valuable KPIs and generate customized reports.
  • Get started now!

Live webinars are worth 1 CAE hour. Did you know? More than 90 CAE-qualifying recorded webinars are available 24/7 on our GSAE website.


knowledge hub words with computer screen image
Discover GSAE's entirely FREE library of downloadable content, including white papers, guides, infographics, case studies, industry analysis and so much more! Consider this your one-stop shop when looking for current topics you need to learn about that are influencing our entire industry. Be sure to check back often as GSAE continues to add resources to this page going forward. Access the Hub.

Visit Macon
Sandestin Golf and Beach Resort
  • GSAE does not contract with third-party companies to sell our mailing list or member data. Please disregard any such fraudulent company solicitations. If you would like to rent GSAE's mailing list legitimately, you may access the contract on our forms page. We do not release your email address as part of the mailing list rental agreement – ever, per Board policy.
  • While we would like to sue every company that tries to de-fraud y'all, it's whack-a-mole. Please delete, block and ignore. These folks are stealthy, slippery and not good people.
  • If you have any questions about the validity of a message from GSAE – from staff, our officers, our website or our enewsletter provider – please don't hesitate to contact us directly.
News Briefs
  Annual Conference 2023 - Attendee Registration // Exhibitor-Sponsor Registration

Monday, February 13, 1:00 pm - Wednesday, February 15, 1:00 pm, 2023 / Visit Albany GA
Join your peers and new friends for this fun, multi-day event of statewide networking and leadership training. Tourism professionals will join together with industry suppliers and travel and hospitality affiliates to share successes and find solutions in visitor promotions and product development.

HILTON GARDEN INN, Lodging Reservations: Reserve your room(s) - Call (229) 888-1590 and use Conference Code: GACVB2023 (Room Block booking deadline is TODAY, January 12).

  American Associations Day, March 27-28, 2023, is an education and advocacy event to help inform policymakers and urge Congress to support the association community. This event will be held in-person. ASAE’s Fly In is open to any association professional, industry partner or leadership volunteer that is passionate about association issues and wants to make a difference, as well as meet and network with fellow advocates from across the country.
  The ASAE Annual Meeting & Expo is where thousands of association professionals and industry partners gather to exchange knowledge, resources, strategies, solutions and more. Mark your calendar now to join us in Atlanta, August 5-8, 2023. Volunteer opportunities and registration info will be available in March.
GSAE compiles a compendium of podcasts, blogs and resources from association land that we think will help you be better at your job. Follow, listen, and learn!
Valdosta-Lowndes Co. Conference Center & Tourism Authority
Alabama Gulf Coast CVB
GSAE Membership Directory & Buyers' Guide

Update your membership listing today by logging into your profile. and renew your GSAE membership at the same time.

  • Upload your photo (using the one from LinkedIn is super easy)
  • Add your birthday
  • Share your area of expertise
  • Start connecting with other members
Georgia. This role will support the STS CEO with various responsibilities that engage all facets of the organization and provide an opportunity to learn more about the tourism industry and association management. Ability to multi-task and successfully manage executive-level projects is required. Strong knowledge of Microsoft Office and online document management/sharing. Southeast Tourism Society empowers a diverse regional network of tourism professionals through Education, Advocacy, Recognition, and Networking. We work to link tourism professionals, through shared knowledge and partnerships, to grow tourism in the southeastern United States.
Atlanta, Georgia. Georgia Dental Association is seeking a Senior Controller. The selected candidate will be a member of the senior management team and is responsible for the financial, budgeting, investment, and accounting operations of the association, its subsidiaries and affiliated organizations. The position reports to the COO, manages the accounting department/staff, and is responsible for the preparation and production of financial reports, maintenance of accounting records, recording financial transactions, reconciling accounts, investments, and other duties as assigned. The Georgia Dental Association is a 150-year-old membership organization with more than 4,000 members. Subsidiary companies and affiliated organizations include three for-profit companies, a Political Action Committee, and a Foundation (501(c)(3)). Our mission is to help our member dentists succeed. 
Atlanta, Georgia. Responsible for providing support to the Membership Department in order to recruit, retain, and develop membership with the Georgia Dental Association. The ideal candidate will have one to two years of association member relations or customer service experience. Looking for someone who is highly organized to work independently and as a team player, strong attention to detail, multi-tasking ability, and a customer service mentality. The Georgia Dental Association is a 150-year-old membership organization with more than 4,000 members. Our mission is to help our member dentists succeed.
Savannah, Georgia. The Director of Finance and Administration will work closely with the Chief Operating Officer to implement the operational infrastructure and systems needed to support institutional mission and strategic objectives. She or he will be responsible for the oversight, management, coordination, and communication in the areas of finance, accounting, human resources, facilities, information technology, and administration. As a member of the senior management team, the Director of Finance and Administration will be involved in a range of strategic planning and internal planning initiatives. The Georgia Historical Society (GHS) is the premier independent statewide institution responsible for collecting, examining, and teaching Georgia history. GHS houses the oldest and most distinguished collection of materials related exclusively to Georgia history in the nation.
Hilton Sandestin Beach Golf Resort & Spa
Panama City Beach CVB



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