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Register today - Zoom Only
Wednesday, November 11
9:30-11:30 am

GSAE Member - $39
GSAE Guest - $49

9:30-9:35 am - Joel Peacock, Chair, GSAE Board of Directors 
9:35-10:25 am - Opening Keynote - Leading with Focus: Collaboration and Productivity without a Billion Videoconferences - Beth Z, Your Nerdy Best Friend 
10:30-10:45 am - QuickFire Breakouts - led by GSAE members, experts, and our supporters (see below for full list)
10:45-11:30 am - Closing Keynote - Making the Pivot: Tech Help to Get You Through Today While Also Planning for Tomorrow - Tobin Conley, CAE, DelCor 

Thank You to Our Showcase Supporters


QuickFire Breakout Rooms - 2 preferences will be requested from attendees

  • Virtual Conference Lessons - Lori K. Spear, CAE, SAIS
  • In Person Event Lessons - Interviewer, Erin Hall, CAE, MemberClicks
  • Highlighting Smartsheet (Team Management Tool) - Ragan Cohn, CAE, Meeting Expectations 
  • Podcasting - Jason Moss, Georgia Manufacturing Alliance
  • Digital Communication Trends - Sarah Sain, CAE, Naylor Association Solutions
  • Next Generation App Case Study - Interviewer, Map Dynamics 
  • Non-Dues Revenue in a Virtual World (It's  not the same!) - Teri Carden, 100 Reviews
  • Advocacy in the Age of Virtual - David Lusk, Key Advocacy
Huntsville/Madison County CVB
Augusta Marriott at the Convention Center

Gain access to the only 24/7/365 online compensation benchmarking tool designed exclusively for executives of professional, trade and service-centric associations/nonprofits.

  • Compare your organization's key operational metrics to others across the industry
  • Evaluate valuable KPI's, including salaries, benefits, positions/departments, and more!
  • Generate customized reports to inform decisions and keep your organization competitive

GSAE has conducted a compensation and benefits survey biennially since 2013 through our partnership with Association Societies Alliance (ASA). Moving forward, this information will now be gathered through a 24/7/365 online platform, powered by Dynamic Benchmarking. The Real-Time Compensation Benchmarking tool is available to all GSAE members.

Entering data will always be free. For the first year (2020), generating customizable reports will also be free to all users. Effective January 1, 2021, users will be able to access reports through an annual subscription discounted for GSAE members. Get started now!

Member News

Congratulations to Chuck Jones, Vice President of Sales, Marketing and Outreach of The Classic Center and former director of the Athens Convention and Visitors Bureau, on his retirement, effective October 16.

"It has been a real privilege and honor to lead the Athens CVB for these many years and been a part of a dynamic team that worked tirelessly to make our city a premier leisure travel destination as well as top meeting site,” said Jones. Read more.

Holly Wright is the new Manager, Global Accounts at HelmsBriscoe
Lidija Ahmetovic is the new Sales Manager at Georgia World Congress Center

Kiawah Island Golf Resort
Hilton Sandestin Beach Golf Resort & Spa
GSAE News & Events

As we begin preparing for our holiday silent auction, we need you to make it a success! We understand that it may not be feasible for you to donate in quite the way you have in the past, however, every donation, no matter what, helps us reach our goal. 

The Silent Auction will again be virtual, thanks to our friend Tony Rissley, Expo Auctions, and is a great way to showcase your property, product or service. Donating to the silent auction helps raise funds to continue GSAE’s mission of advancing the profession of association management and enhancing the professionalism of association executives. 

WINE TOSS: We are planning on bringing back the wine toss again this year! Please consider donating a bottle(s) of wine, liquor and/or beer for the GSAE Wine Toss. Attendees will purchase rings to toss - whatever they ring, they win!

Please submit your donation form by Monday, November 30. Thank you for your support!


The Atlanta Community Food Bank plays a vital role in our community, even more so in today's environment. Every $1 helps provide enough food for four meals. In conjunction with our annual holiday luncheon, we'll be accepting monetary contributions to the ACFB. Donate here.
*Donate before Thursday, December 10, 2020 and be entered in a drawing to win a $50 gift card.

The Atlanta Community Food Bank is a nonprofit 501c(3) organization (EIN/tax ID number 58-1376648). Donations are fully tax-deductible to the extent allowable by law. Learn more.


Thank you to the 2021 Nominating Committee which included up to five at-large GSAE association executive members in good standing (Kara Bastarache, CAE, Julia Boyd, CAE, Shan Haugabrook, Tara Morrison, CAE, CMP and Jacob Wilder, CAE) in addition to GSAE Chair Joel Peacock, Past Chair Gene Stinson, CAE, PCED, CEcD, HLM and Chair-Elect Mary J. Wheatley, IOM, CAE.
Four seats for individual association member directors and one seat for a corporate supplier director are available for two-year terms, beginning January 1, 2021. The slate of nominees will be offered to the membership for review on November 6, 2020. Board members and officers will be accepted and installed at the GSAE Annual Business Meeting on December 9.
Relevant Bylaws:
At least ninety (90) days prior to the annual business meeting, the Board of Directors shall appoint a Nominating Committee of at least five (5) persons, each of whom shall have been an Individual member of the Society for at least two (2) years. The chairman shall be the Immediate Past Chair. Others on the committee shall be the Chair, Chair Elect and two or more other members not currently serving on the GSAE Board of Directors. Names of nominating committee members and an invitation for recommendations for candidates for nomination shall be announced to the membership at least sixty (60) days prior to the annual business meeting. The nominating committee shall submit at least one (1) name for each available elective office of the Society and said slate shall be presented, in writing, to the membership at least thirty (30) days prior to the annual business meeting and again, orally, at the annual business meeting.

  • Zoom - November 11 Tech Showcase
  • Zoom - November 18 Wine & Webinars SIG, Advocacy 101
  • Hopefully In-person - December 9 Holiday Luncheon, Awards Show, Silent Auction & Annual Business Meeting at Crowne Plaza Atlanta Perimeter at Ravinia
  • Zoom - December 16 Member Orientation
  • Check out more upcoming events on the GSAE calendar

Please contact us ASAP if your organization would like to sponsor events in November or December.

Due to the ongoing COVID-19 pandemic, the below events are subject to change. We appreciate your flexibility as we all navigate this new environment.
Luncheons in February, April, July, September, and November are $39 for all GSAE members. If any are moved to a virtual Zoom program, it will be $19 for GSAE members.
• Workshops will be priced at $30 per CAE credit hour.
• The 2021 GSAE Annual Meeting is at The Read House in Chattanooga, TN, June 2-4.
     ◊ Registration fee for the first association executive attendee - $399.
     ◊ Registration fee for corporate supplier exhibitor and sponsor packages range from $659-$2,909.
     ◊ Additional attendees from the same organization - $299 each.
• Room rates at The Read House - $145 run of house (before taxes).

Live webinars are worth 1 CAE hour. Did you know? More than 94 CAE-qualifying recorded webinars are available 24/7 on our GSAE website.

GSAE attorney member, John Foster, Esq., CHME will present Coronavirus and Your Meeting Contracts: Understanding the Force Majeure clause and when it Applies at 1:30 pm on November 9.

Additional upcoming webinars:


Our COVID-19 resource page and Pajama Brigade resource page are available to our community. Resources include a GSAE meetings tool kit and sample questions list to work through with a facility. We encourage our hotels, facilities, and CVBs to access these resources too. We are all partners in keeping our attendees and visitors safe and using data-based decision-making practices. 

Want to see what's happening with our members? Explore our Take 5 page. It includes the latest updates from our corporate supplier members plus virtual tours of all your favorite locations.

Recordings of our virtual meetings are available on our GSAE1917 YouTube Channel through GSAEtv.


As a reminder:

  1. GSAE does not contract with third-party companies to sell our mailing list or member data. Please disregard any such fraudulent company solicitations. If you would like to rent GSAE’s mailing list legitimately, you may access the contract on our forms page. We do not release your email address as part of the mailing list rental agreement - ever, per Board policy.
  2. GSAE staff or officers will never ask you to transfer funds to a staffer, volunteer leader or member for any reason. If one of our leaders is actually traveling and runs into a spot of bother, they will contact a family member - not us, and not you.
  3. While we may ask you to log in to your profile to register for an event or update your contact information, we will not ask you to send your social security number, bank account information, or credit card information directly to us. Electronic and paper invoices will direct you to our secure PCI-compliant payment page or to our fax number.
  4. If you have any questions about the validity of a message from GSAE - from staff, our officers, our website or our enewsletter provider - please don’t hesitate to contact us directly.
News Briefs

GACVB and STS have rescheduled their Group Sales Symposium to November 29-December 1, 2021 in Roswell, GA. Postponement is necessary this year to offer a fully-attended, networking-based experience in 2021 and maximize applicable education. GACVB and STS are exploring keynote webinar options for relevant sales recovery information and current industry outlook, and will keep members informed as updates are available. Learn more.


American Associations Day is the only legislative fly-in where association professionals like you can connect with Congressional offices and share your story on important association issues. This year our issues will be the value of association meetings to the economy and society along with association tax issues.

This unique opportunity allows you, as an association professional, to create connections with policy-makers that will not only advance the association industry, but your own organization as well. Join the ASAE Board reception and network with leaders in our field. Learn more.

In August, Association Laboratory began investigating the long-term impact of COVID-19 on associations through the Association Laboratory Research Alliance. The research, summarized in their blog, discovered insights into the following:
• The existence of price and future investment insecurity
• The changing relationship between People - Space - Time
• A new take on “Centralization”
• Localization  
• The movement from cells to centralized
• Incentives to automate
• Accelerating innovation
• How long will this all last?

In light of COVID-19, the CAE Commission has made a few adjustments for those renewing their CAE in 2020:

  • The renewal deadline has been extended from December 31, 2020 to March 31, 2021.
  • The cap on self-study has been lifted. All 40 credits needed for renewal may be taken through any amount of live and/or approved self-study courses.
  • The early-renewal discount will be extended to completed renewals submitted through March 31, 2021. The discounted renewal fee is $275 for ASAE members and $425 for nonmembers.

These additional options apply only to the renewal cycle for those originally due to renew by December 2020. Learn more.

Alabama Gulf Coast CVB
GSAE Membership Directory & Buyers' Guide

Advertising space in the annual GSAE Membership Directory & Buyers' Guide is still available. Ensure your company has a lasting presence in front of GSAE members all year long. Ad sales close tomorrow, November 6. To be included, contact Debbi McClanahan, Media Director, at (352) 333-3490 or at

A new blog post from MemberClicks on strengthening your member referral program, a podcast from Lodging Leaders on federal lobbying efforts featuring GSAE member Cecil Staton, President and CEO, AAHOA, and more!
This is not a full-time position. No benefits are available. Beginning average 25-35 hours per week, once experienced/familiar with software average 25-30 per week.



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