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About the Speaker
Best-selling New York Times-reviewed author Alvin Townley has traveled the world to discover inspiring stories of leadership, adventure and purpose. He has trekked into South Sudan, dived on the Great Barrier Reef, visited the infamous Hanoi Hilton, met with Wall Street CEOs and U.S. senators, and landed on three aircraft carriers in three oceans. St. Martin’s Press, New York, has published his four nationally-acclaimed books: Legacy of Honor, Spirit of Adventure, Fly Navy and Defiant. Glowing reviews have come from Today, and he serves as The Home Depot Director of Corporate Philanthropy & Veterans Programs at the Grammy- and Tony Award-winning Woodruff Arts Center.


Thank you to our sponsor
Augusta Convention & Visitors Bureau
Thank you to our host:
DoubleTree by Hilton Atlanta Downtown

10:30-11:30 a.m. – Member Orientation for new and potential members
11:30 a.m.-12 p.m. – Networking Reception
12-1:30 p.m. – Luncheon and Keynote, "The Power of Association"

GSAE members – $39 Early Bird ($49 after September 15)
Guests – $49 Early Bird ($59 after September 15)
The first 100 registrants will receive a complimentary copy of Alvin's best-selling book, Defiant 

Register Today!

Luncheons in February, April, July, September and November are $39 for all GSAE members. The 2018 Annual Meeting is in Miramar Beach, FL (Sandestin) May 30-June 1. Registration fee for the first association executive attendee – $399; corporate supplier exhibit and sponsor packages range from $659-$2909; additional attendees from the same organization – $299 each; room rates at Sandestin Golf and Beach Resort – $155 run of house (before fees).
In 1917, a small group of less than 10 business managers met in the office of Walter G. Cooper, secretary of the Atlanta Chamber of Commerce, to form the Secretaries Club of Atlanta. Please save the date of November 15 for GSAE’s 100th Anniversary Gala. More information will be available soon, including nominations for our 2017 GSAE Superlatives. Sponsorships are available and you may access our projects in progress online as well.
Augusta Convention and Visitors Bureau
Emerald Coast CVB, Inc.
Member News
GSAE’s former executive director and honorary member, Diane James, FASAE, CAE passed away on August 26 in Philadelphia, PA. She served GSAE from 1997 until 2000, when she moved to Washington, D.C., to become ASAE’s director of the allied societies program. She later worked with a number of organizations in the DC area before serving Beacon in Philadelphia. She will be missed throughout the association community. Read her obituary here.
Honorary member Beverly Black, CAE retired from ASHP in Bethesda, MD, on August 31. She served the organization for more than 28 years, most recently as Director, Affiliate Relations Division. Beverly served as President of GSAE's Board of Directors in 2006-2007. She and her husband are retiring at the same time and plan to split their time between Nashville and Charleston. We hope to see Beverly on November 15 for GSAE's 100th Anniversary Gala (details coming soon)!
Amy Kane, CAE returned to the American College of Rheumatology (ACR) as the Director, CME on August 16. For the past year, she served as the Executive Director at the Ian’s Friends Foundation. Prior to that, Amy held several different positions at the ACR and Rheumatology Research Foundation between 2008-2016.

Charles Hall, President, is pleased to announce that Association Services Group (ASG) has been named one of the 2017 Best Places to Work in Georgia by Georgia Trend.
Mark Sedgley, President & CEO, is thrilled to announce that MemberClicks has been recognized as the #2 Mid-Sized Best Place to Work in Atlanta by the Atlanta Business Chronicle.
Georgia-based Construction Suppliers Association (CSA) will merge with the Oklahoma Lumbermen’s Association, allowing the association to deliver more programs to member dealers. CSA President Jim Moody, CAE announced the merger on August 17. The combined group will use the CSA name and Tyrone, GA, headquarters. It will gain a field office in Oklahoma, and OLA’s executive director will join the CSA staff as Oklahoma regional director. It’s the second major merger for CSA in three years. In 2014, CSA and the Mid South Building Material Dealers Association merged their organizations into the current CSA.
Kevin Priger, Complex Sales Manager, Atlanta's Technology Park Conference Hotels, welcomes GSAE association executive members to a customer appreciation party on Thursday, September 28 from 4:30 to 7 pm. Evening will include hors d'oeuvres, cocktails, music and life-size board games! RSVP by September 22 to Scott at (678) 533-3330 or
GSAE and the Morrow Conference & Event Center, near Southlake Mall, are partnering for an open house and networking event for GSAE members from middle Georgia and south metro Atlanta. Join GSAE member Robb Miltner and our leaders for a cocktail reception October 25, 2017 from 4-6 p.m. More information coming soon.
Visit Macon
Visit Jacksonville
GSAE News & Events
Mark your calendars and plan to join us for upcoming events, including the T.E.A. Group luncheon on September 26, the 100th Anniversary Gala on November 15, webinars, and more.
Join us for the virtual ZOOM discussion group, CAEs After Dark, this fall. Let Wendy know if you are interested in joining, or send an email to Tuesday meetings are 8-9:15 p.m. and provide 1 CAE credit hour per meeting. Fall cohort dates are October 10 and 24 and November 7 and 21.
GSAE is producing a "Who's Who" book for our 100th Anniversary Gala and we're looking for some volunteers to help with layout, design and securing pictures of featured members. Let Wendy know by September 23 if you're interested in serving on the "yearbook" staff.
The GSAE Nominating Committee is soliciting names of members interested in serving on the GSAE Board of Directors. Four seats for individual association member directors and one seat for a corporate supplier director will be available for two-year terms, beginning January 1, 2018.
GSAE recognizes excellence by presenting a variety of awards to members. To nominate a member for an award, simply email The deadline for nominations is October 2, 2017. Learn more about the awards program here
After committee members have evaluated potential speakers, the committee will meet on October 11 to discuss options and make recommendations for speakers and topics relevant to association professionals and the community.
$149 members: This survey is conducted every two years by a group of state, local and regional societies of association executives with support from Whorton Marketing & Research.
  • 1,315 associations across the U.S. participated in this year’s survey, including members and non-members of 26 SAEs.
  • Participation included 11 South, 8 Northeast, 8 Midwest, and 5 West states and areas.
  • Each SAE report features its own data, or for its region.
  • The national study compares compensation across states for 39 positions.
  • Meets IRS requirements for third party data.
The full national and state reports present detailed compensation overall by budget and staff ranges, geographic scope and membership structure, and by state. Available in PDF format. Order online – after signing into your profile to receive the member pricing.
Live webinars are scheduled for September 26, October 12 and 17. Worth 1 CAE hour each. Did you know? Over 94 CAE-qualifying recorded webinars are available 24/7 on our GSAE website.

September 26 – Getting Beyond "We’ve Always Done It This Way!"
October 12 – New Member On-Boarding Strategies and Services
October 17 – Your Virtual Staff: Building a Team with AI Technology
The GSAE Bylaws vote passed 97 for, 2 opposed as of August 30, 2017. Thirty-two percent of GSAE’s association executive membership voted. The changes are effective immediately and may be found online
The digital edition of the Summer 2017 issue of GSAE's connections is now available online. In this issue, we explore new ways associations work with the media to share their message to members, advocate for their industries and educate the public. Also, check out some snapshots from the Annual Meeting in Macon and the first-ever SIG-focused Summer Luncheon. Start reading the issue now!
Is your association pulling together its members and resources to help others in need, particularly those recovering from hurricanes Harvey and Irma? The upcoming issue of connections magazine will take a look at what Georgia associations are doing to help others, give of your time and skills, and do good in the community. We'd love to hear from you. If you have a story to share, email Jane Anne.
Sandestin Golf and Beach Resort
University of Georgia Center for Continuing Education & Hotel
News Briefs
As a reminder to association leaders, comments on possible changes to the overtime rule are due to the Department of Labor by September 25. The overtime rule has been identified as a major area of concern for nonprofit employers. ASAE has already submitted its comments to DOL, and has drafted model comments that other associations can review and adapt if they want to provide their own feedback to DOL. READ MORE
GSAE is proud to partner with Institute for Organization Management, the U.S. Chamber of Commerce Foundation’s professional development program for nonprofit executives, and offer two $500 partial tuition scholarships to one of Institute’s 2018 sites. If you are interested in this scholarship opportunity, contact Wendy by October 16.
Community Brands recently released their findings from its Member Loyalty Study: A Deep Dive into Member Preferences and Retention. This study explores what is driving retention among members of professional membership organizations, and the best ways for organizations to communicate their value.
In addition to downloading Naylor Association Solutions' full report, you can find your communication best practices scores by taking the survey and accessing your customized Best Practices Report Card. This personalized report is available when you sign up as a new user and complete at least 50 percent of the survey questions. The report card is a valuable tool that allows you to easily evaluate your performance and provides information to help improve your communication efforts. 
Upcoming CAE-accredited webinars from HighRoad U, a podcast from Jeff De Cagna, FRSA, FASAE, a blog post from MemberClicks, a free webinar about the power of professional development and more.
GSAE Membership Directory & Buyers' Guide
The 2018 GSAE Membership Directory & Buyers' Guide will go to print soon and we want to make sure everything is exactly how you want it! Did you get a new job? Is your name spelled correctly? Do you have new contact information? Please update your profile by September 27. While you’re at it, go ahead and add your picture, Facebook, Twitter & LinkedIn profiles to stay even more well-connected!  
Advertising space in the annual GSAE Membership Directory & Buyers' Guide is now available! Make sure your company has a lasting presence in front of GSAE members all year long. Ad sales close September 27. To be included, contact Debbi McClanahan, Media Director, at (352) 333-3490 or at
Thank you to the sponsors of the Southern SAE reception at ASAE: MemberClicks, Atlanta Convention Center at AmericasMart, Naylor Association Solutions and ITN Productions. The sponsor video has been posted on our YouTube Channel; watch it here. For the latest videos, be sure to subscribe to our YouTube channel, GSAE1917.



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