Community Brands Member Loyalty Study

Community Brands Member Loyalty Study Finds Majority of Association Members Feel Lack of Connection to Their Organization
Study explores what influences retention among members of professional membership organizations
 
Download the Report Here
 
August 21, 2017 – ST. PETERSBURG, FL – Community Brands, a technology-driven company that delivers purpose-built solutions for the world’s leading associations and nonprofits, announced today findings from its Member Loyalty Study: A Deep Dive into Member Preferences and Retention. This study explores what is driving retention among members of professional membership organizations, and the best ways for organizations to communicate their value.

"Far too few associations are proactive about identifying and acting upon retention warning signs until it’s a major problem for the organization," said Amanda Myers, director of product marketing, member solutions for Community Brands. "In our study, we could identify four key metrics – satisfaction, likelihood to renew, connection, and likelihood to recommend the organization (Net Promoter Score) – to measure and segment members into groups based on shared attitudes and values. Our hope is that associations benchmark their membership against our findings and identify new ways to nurture their members up the loyalty spectrum."

Key findings include:
The entire report can be downloaded at communitybrands.com/MemberLoyaltyStudy.   

About the Study
Commissioned by Community Brands and its family of companies (Abila, Aptify, NimbleUser and YourMembership), Edge Research fielded an online survey to 1,025 U.S. association members, who self-reported they are a member of a professional membership organization or have been within the past two years. Survey respondents were recruited through an online non-probability sample and quotas were set, so the survey was representative by key demographics. The survey was fielded June 28 through July 6, 2017.

About Community Brands
Community Brands is a technology-driven company that delivers purpose-built solutions to more than 13,000 of the world’s leading associations, nonprofits, and government entities to help them thrive and succeed in today’s fast-paced, evolving world. Community Brands’ focus on accelerating innovation and bringing to market modern technology solutions helps power social impact, effect positive change, and create opportunity. With Community Brands’ software and services, organizations better engage their members, donors and volunteers; raise more money; effectively manage revenue; and provide professional development and insights to power their missions. To learn more, visit www.communitybrands.com.