Webinar - Industry Relations Through the CEO Lens

Associations have the unique ability to bring together companies that are direct competitors and unite them in specific priority areas - advocacy, identifying industry needs and trends, and training opportunities to name a few. Developing and sustaining individual relationships with each company is no small feat, and as President & CEO of the American Beverage Association, Susan Neely has succeeded in bringing competing household brands together time and time again. In this session Susan will address how she initiated those relationships when she first became CEO, how she developed them over the years, and the process of avoiding minefields while finding areas of unity in the industry.

Free Virtual Option: Reserve your spot here.