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August 2015  

Congratulations to Georgia’s newest DELP scholar, Simona W. Marcellus, MBA

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Simona Marcellus has spent most of her 18-year career in marketing and currently serves as director of marketing for TAPPI, a technical association serving the paper, tissue and packaging industry for the past 100 years. She has worked on hundreds of marketing projects and managed custom advertising campaigns. She leads marketing and communications for TAPPI conferences, training, membership, publications and other product and services. Her experience spans everything from traditional marketing to launching new search marketing campaigns for her organization. She also works with their PRESS Publications group which has published nearly 300 book titles and e-learning products. Simona is responsible for membership marketing and developing key acquisition and retention programs. She is a member of TAPPI’s Senior Management Team which focuses on developing and executing the strategic goals for the association. Simona graduated from Clark Atlanta University with a Bachelor’s degree in Business Administration/Marketing and later earned an MBA.

ASAE: The Center for Association Leadership manages the Diversity Executive Leadership Program (DELP), which supports individuals from under-represented identity groups in the association community, to advance into the ranks of leadership in the association profession. DELP scholars participate in an accelerated, two year leadership program of education, mentoring, and volunteer service in the association community. 

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