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GSAE Invites You to Participate in a National Association Environmental Scan

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You’re invited to participate in Looking Forward 2021, the nation's longest-running, most comprehensive environmental scanning research of the association business environment and the first association sector scan that takes the pandemic into account.

For the first time ever, everyone completing the survey will receive complimentary access to a dashboard of the survey results, giving you timely access to valuable data on the state of the association business sector and allowing you to compare your responses to those of your peers.

Take the survey 

If your email software does not support links or you have other problems accessing the survey, please copy and paste the following address in your Web browser:

The research is being conducted by Association Laboratory, an independent strategic research firm specializing in association business strategy. GSAE is one of nearly 20 global, national, and state societies for association executives encouraging participation among its membership in this research via the Association Laboratory Research Alliance. This is the 10th anniversary of this research, but the first time using the data analytics solution, Nucleus, for the dashboard of results. Nucleus is the official Data Analytics Solution to the Association Laboratory Research Alliance.

The longevity of the survey, ability to create actionable insights from the data, and diversity in responses supports GSAE’s efforts to provide you with the tools you need to foster strategic, future-focused discussions that impact your association’s strategy today. The survey is comprehensive and will take you up to 20 minutes to complete. You can take the survey on your computer, tablet, or smartphone. Please note that you must complete the survey at one time or keep the survey window open when you switch to something else in the midst of responding. If you exit before finishing the survey, you will need to start over at the beginning. Partial responses cannot be saved.


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