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New Research: The Emerging Impact of COVID-19 on Associations

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In August, Association Laboratory began investigating the long-term impact of COVID-19 on associations through the Association Laboratory Research Alliance.

Their blog summarizing key themes from this research is available here.

The research discovered insights into the following.

  • The existence of price and future investment insecurity
  • The changing relationship between People - Space - Time
  • A new take on “Centralization”
  • Localization  
  • The movement from cells to centralized
  • Incentives to automate
  • Accelerating innovation
  • How long will this all last?

The ongoing study of the environment facing association decision-makers will continue this fall with the collection of data for Looking Forward, the world's leading environmental scan of the association strategy envirionment.

On January 20, 2021 from 11 am – 2 pm CST, Association Laboratory will release the results of Looking Forward 2021 at a complimentary hybrid event at the OLC Center in Rosemont, IL. This unique event coupled with a nation-wide broadcast will provide different interpretations of the data from trade, professional and other perspectives. Participants will learn what factors impact members, the implications on association strategy and what associations are doing to be successful. 

Founded and led by Association Laboratory Inc, the Alliance is a collaboration of nearly 20 state, national, specialty and global societies of association executives partnering to investigate, lead the discussion of and provide insight into the future of the association business model.


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