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Webinars, Podcasts & Blogs from Around the Web

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CAE-Accredited Webinars from HighRoad U

For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. HighRoad U was created to help all associations evolve fully into digital (and help corporate marketers new to the association world understand what's different). 

The HighRoad U library stores all on-demand webinars and hosts live webinars every Friday at 3 pm EDT.

An Association Marketer's Guide to Creating Personas

The term "persona" may sound like highfalutin jargon, but really it is just the latest term for what always has been Marketing 101: Know your audience, and deliver what is interesting and relevant to it. While the concept of personalization is old-school marketing, the techniques available through today’s marketing automation technology make personalization easy for even a one-person association marketing department. Bringing personas into your marketing strategy doesn’t have to be hard. Download Real Magnet’s "An Association Marketers Guide to Creating Personas" today! 

Blogs and Podcasts Around the Web

The Beacon Podcast, courtesy of our friends at Lighthouse Counsel, has numerous archived podcasts related to nonprofit management.
Member engagement is top-of-mind for most of us, so check out these 6 Online Engagement Hacks for Association Professionals from the MemberClicks blog!
Leading Learning is the podcast for leaders and aspiring leaders in the business of continuing education, professional development, and lifelong learning. You may subscribe to their podcast or view a list of those already published here

Extraordinary CEO has a great library of blog posts aimed at "taking chief executive officer leadership to the next level."  Additional articles, podcasts and blogs are available on Doug Eadie’s website.
Association Mavens, brought to you by Aptify® – Several well known past GSAE speakers are featured. While not recent, these are fascinating folks with a lot of expertise to share. 

Healthy by Association Facebook Group

Our colleagues at Event Garde have created a Facebook group called Healthy by Association. This is a space for association professionals to set goals, share their workout accomplishments, exchange healthy recipes and, above all, stay motivated. All association professionals – and those association adjacent – are encouraged to join us. It’s a robust member community with daily posts and a large variety of resources. Check it out today.  

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