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CAE-Accredited Webinars from HighRoad U
For many organizations, digital marketing is a new undertaking. Associations are looking for how to best staff their organizations, craft campaigns and measure programs in the digital age. HighRoad U was created to help all associations evolve fully into digital (and help corporate marketers new to the association world understand what's different). 

The HighRoad U library stores all on-demand webinars and hosts live webinars every Friday at 3 p.m. EDT.
  • November 29: Toolkit of the Month Webinar
  • December 2: Personalizing Email & Web Experiences
  • December 20: Toolkit of the Month Webinar-Customer Engagement Plan Methodology
  • January 13: Using Webinars for Lead Generation
Webinar from How to Attract Keep Members
Member retention is fueled by member engagement. It’s time to fully understand how a powerful association management software can turn inactive members into daily subscribers and how that will increase your retention rates.

During this webinar, YM will explore how an AMS can:
  • Help grow, manage and retain members.
  • Learn to modernize the user experience with the latest technology.
  • Keep members engaged with innovative social networking tools.
This webinar will be held on Thursday, November 10 and Tuesday, December 06, 2016.

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