Summer 2014
Featuring a case study on one association and its focus on creating member experience and value; a look at four classic tech tools that stand the test of time; trends, challenges and solutions to take your member communications to the next level; and more, your summer issue of GSAE's Connections magazine is always there for you online.

Don't forget to access the digital edition. Click here to read it now!  
When the Professional Photographers of America looked to revamp its member experience, staffers found that pacing engagement proved far more effective than racing. PPA found that while this may be the information age, there’s still such a thing as too much information. It’s a practice that has proven valuable; member ranks continue to swell.
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Rising college tuition costs, shrinking numbers of seats, and new technology based delivery systems are combining to create a perfect storm in the adult education world. With specialization in industries and professions moving at an ever-increasing rate, college students often arrive on the scene with skills that are already out of date. Shelly Alcorn, CAE, shares how the coming disruptions in the educational system couldn’t come at a better time for associations. Association staff and volunteers who fully grasp these tectonic shifts in education, will be able to position themselves to create radical value in new opportunity areas that simply didn’t exist ten years ago.
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With the growing communications landscape delivering more messages and advertising to your members than ever before, it’s getting harder and harder to rise above the static to get your message heard. The 2014 Association Communication Benchmarking Report helps to establish a point of reference for comparing your communication strategies against an aggregate of other North American associations. It also includes recommendations and tactics that may help your association cut through the clutter so that more of your messages reach your members.
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