Greater Atlanta Home Builders Association

Atlanta Building News Weekly

July 23, 2013
Builder Specialties, LLC
2-10 Home Buyers Warranty
Membership News
Special Events
The Greater Atlanta Home Builders Association is participating in a fundraiser sponsored by the Metro Atlanta Real Estate Trade Group (MARTAG) for Atlanta Mayor Kasim Reed.

Visit to view the full article online.

Certified Professional Home Builder Program
Available savings include:
  •   2-10 Warranty
o    $100 reduced renewal fee
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o    $400 discount on application fee and more

Contact Keisha Hulsey with 2-10 at 770-906-5830 and Cindy Huber with StrucSure at 770-363-7823 for more information
HomeAid Atlanta
Atlanta Building News Economics
Don't forget you still need your annual continuing education credit by June 30, 2014! Don't wait until the last minute! Click HERE to check out our upcoming class schedule and get registered today!
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Contact Amanda Mathis at 678-775-1469 for details.


Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority

Today's richest market is the New Customer Majority: middle-aged and older adults who make up the biggest percentage of the buying public. Never before have adults 40 years and older been in the majority. Understanding this population and persuasively selling to it require a new kind of marketing research arsenal.

In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. As more companies seek sales from multiple age groups, ""ageless marketing"" becomes critical to financial performance. Companies that master its subtleties have realized amazing profits. New Balance, for example, saw an annual rate of 25 percent or more with its ageless marketing themes, even when the athletic shoe industry had shown no growth since 1997.

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For more information contact Amanda Mathis at (678) 775-1469

Struc Sure Home Warranty
Builders Insurance Group