Greater Atlanta Home Builders Association

Atlanta Building News Weekly

July 10, 2012
Woodman Insulation Co., Inc.
The following members joined the HBA in June. We're excited to have you!

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Membership News
We now have a New Limited Medical Plan

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Architectural Visions Inc.
Certified Professional Home Builder Program
2-10 Home Buyers Warranty
HomeAid Atlanta
Arca, Inc
Online classes are open for registration!!!


Today's richest market is the New Customer Majority: middle-aged and older adults who make up the biggest percentage of the buying public. Never before have adults 40 years and older been in the majority. Understanding this population and persuasively selling to it require a new kind of marketing research arsenal.

 In "Ageless Marketing," authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. As more companies seek sales from multiple age groups, "ageless marketing" becomes critical to financial performance. Companies that master its subtleties have realized amazing profits. New Balance, for example, saw an annual rate of 25 percent or more with its ageless marketing themes, even when the athletic shoe industry had shown no growth since 1997.

 Member Price: $31.50

 For more information or questions please contact Amanda Mathis 678-775-1469.

Builders Insurance Group