Ageless Marketing: Strategies for Reaching the Hearts and Minds of the
New Customer Majority
Today's richest market is the New Customer Majority:
middle-aged and older adults who make up the biggest percentage of the buying
public. Never before have adults 40 years and older been in the majority.
Understanding this population and persuasively selling to it require a new kind
of marketing research arsenal.
In Ageless Marketing, authors David Wolfe and Robert Snyder
document the results of a groundbreaking research project on the aging boomer
generation, detailing the core values, buying behaviors, and emotional factors
that distinguish the New Customer Majority. As more companies seek sales from
multiple age groups, ""ageless marketing"" becomes critical
to financial performance. Companies that master its subtleties have realized
amazing profits. New Balance, for example, saw an annual rate of 25 percent or
more with its ageless marketing themes, even when the athletic shoe industry
had shown no growth since 1997.
Member Price: $31.50
For more information contact Amanda Mathis at (678)
775-1469