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Archives | Printer Friendly | Advertise | Send to a Friend | www.atlantahomebuilders.com February 19, 2013
Special Events
April 19, Reunion Country Club Swing Into Spring! Register for a 4-some Today!
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2-10 Home Buyers Warranty
Arca, Inc
Education
Don't forget you still need your annual continuing education credit by June 30, 2013! Don't wait until the last minute!  Click HERE to check out our upcoming class schedule and get registered today! 
 
February 26, 8:30 a.m. - 4:30 p.m.
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February 26, 8:30 a.m. - 4:30 p.m.
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February 26-27, 8:00 a.m.-5:00 p.m. at Southern Polytechnic State University
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February 27, 8:30 a.m. – 4:30 p.m.
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February 27, 8:30 a.m. - 4:30 p.m.
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February 28, 8:30 a.m. - 4:30 p.m.
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February 28, 8:30 a.m. - 4:30 p.m.
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Become an Education Sponsor and reach your target market while helping to provide excellent education opportunities to industry professionals!!!

Contact Amanda Mathis at 678-775-1469 for details

 
Bookstore



Today's richest market is the New Customer Majority: middle-aged and older adults who make up the biggest percentage of the buying public. Never before have adults 40 years and older been in the majority. Understanding this population and persuasively selling to it require a new kind of marketing research arsenal.

In "Ageless Marketing," authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. As more companies seek sales from multiple age groups, ""ageless marketing"" becomes critical to financial performance. Companies that master its subtleties have realized amazing profits. New Balance, for example, saw an annual rate of 25 percent or more with its ageless marketing themes, even when the athletic shoe industry had shown no growth since 1997.

Member Price: $31.50

For more information contact Amanda Mathis at (678) 775-1469.
 
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