Advisor
Archives | Printer Friendly | Advertise | Send to a Friend | www.atlantahomebuilders.com June 5, 2012
Woodman Insulation Co., Inc.
Special Events
June 28, 11:30 a.m.
Maggiano's - Perimeter
Learn More...
 
Architectural Visions Inc.
2-10 Home Buyers Warranty
Arca, Inc
Education

Need Georgia Builder Licensing Credit for your renewal? Your renewal is due June 30!! Register with us today for all of your education needs.

 
June 14-15, 8 a.m.- 5 p.m. at Southern Polytechnic State University
Learn More...
 
June 15, 9:15 a.m.-12:30 p.m. at the Henry County Chamber of Commerce
Learn More...
 
Bookstore



Today's richest market is the New Customer Majority: middle-aged and older adults who make up the biggest percentage of the buying public. Never before have adults 40 years and older been in the majority. Understanding this population and persuasively selling to it requires a new kind of marketing research arsenal.

In Ageless Marketing, authors David Wolfe and Robert Snyder document the results of a groundbreaking research project on the aging boomer generation, detailing the core values, buying behaviors, and emotional factors that distinguish the New Customer Majority. As more companies seek sales from multiple age groups, "ageless marketing" becomes critical to financial performance. Companies that master its subtleties have realized amazing profits. New Balance, for example, saw an annual rate of 25 percent or more with its ageless marketing themes, even when the athletic shoe industry had shown no growth since 1997.


Member Price: $31.50

For more information or questions please contact
Amanda Mathis 678-775-1469.
 
facebook
Struc Sure Home Warranty
footer


We would appreciate your comments or suggestions. Your email will be kept private and confidential.