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May 14, 2013
 
 

Marketing & Communications Strategies for Aging & Accessibility (CAPS I) with Robert "Bob" Black

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Learn how to market to the ever-growing 50 market!

Millions of Americans are living longer and more active lives. And with their changing lifestyles, maturing Americans are also looking to revitalize their home environments. Identifying these opportunities and developing the skills to interact with 50 customers can help you grow your business dramatically. Learn best practices in communicating and interacting with this exciting and evolving population, and take advantage of one of the fastest growing market segments in remodeling and related industries.

As a graduate of this course, you will be able to:

•    Explain the three segments within the Aging in Place market that present business opportunities for building professionals;
•    Implement a process for promoting new opportunities for products and services in the Aging in Place market;
•    Enhance your sales process with effective techniques for the Aging in Place market.

Robert "Bob" Black, president of Access of Sarasota, will teach this course. Bob was named Florida Remodelor® of the Year 2001 by the Florida Home Builder’s Association.  He is a Certified Graduate Remodelor® (CGR) and a Certified Aging-in-Place Specialist (CAPS) trainer. He has more than 45 years experience in the construction industry.

Cost: $200 Greater Atlanta HBA member, $220 other HBA member, $250 non-member

Designation Credit: CAPS, CGA, MCSP
Cont. Ed: 6 CPHB, 6 GA Bldr License, 6 GREC, CAPS, CGA, CGB, CGR, GMB, CSP, MCSP, CMP, MIRM

Click here to register to attend. Call 678-775-1469 or e-mail education@atlantahomebuilders.com with any questions.

Interested in sponsoring this class? Contact Amanda Mathis at 678-775-1469 for details.


 

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