Atlanta Building News
April 2, 2013

Branding Your Small Business 101

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Do you know how your brand can help your business?

Many businesses, especially small, local businesses believe that brands are only for large, global companies with mega-budgets for marketing and advertising.  Not so! Small, local companies also need to actively manage their brands to get the most out of marketing and advertising dollars, improve customer loyalty and increase sales. Join us for this short session to learn the top branding secrets, tips and techniques, as well as the top branding mistakes to avoid!

Debra S. Semans will facilitate this session. Debra is a veteran marketing researcher and nationally recognized expert on brand positioning and strategy.  She is Polaris Marketing Research’s senior vice president with overall responsibility for client relationships and project satisfaction. Semans also has responsibility for Polaris’ marketing efforts, as well as building strategic alliances for project support services.

Cost: $30 Greater Atlanta HBA member, $40 other HBA member, $50 non-member
Cont. Ed: 3 CPHB, 3 GA Bldr License

Click here to register to attend. Call 678-775-1469 or e-mail with any questions.

Interested in sponsoring this class? Contact Amanda Mathis at 678-775-1469 for details.


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