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January 10, 2012
 
 

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Flawless Execution

According to former U.S. Air Force pilot-turned-management guru James D. Murphy, businesses need to take a lesson from the American military's fighter pilots. While F-15s, F-16s, and F/A-18s are the ultimate aerial combat machines, they are entirely dependent on the men and women who fly and maintain them. At Mach 2, the instrument panel is screaming out information, the horizon is a blur, the wingman is occupied, the pilot's busy, the jet is hanging on the edge -- and yet fighter pilots routinely handle the stress. It's not much different in today's fast-paced, unforgiving world of business. One slipup and the company is bankrupt before the employees know what hit them. What works on the squadron level for F-15 pilots will also work for your marketing team, sales force, or research and development group. By analyzing the work environment and attacking its centers of gravity in parallel, you'll begin to utilize the Plan-Brief-Execute-Debrief-Win cycle that makes up Flawless Execution.

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