Atlanta Building News
December 13, 2011

I'm Not Coca-Cola. Why Should I Worry About Branding? Lunch & Learn

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I'm Not Coca-Cola. Why Should I Worry About Branding? Lunch & Learn
January 11, noon-2 p.m.

Do you have a brand?  If you have customers, you have a brand.  The question is: what are you doing about it?

Many businesses, especially small, local businesses believe that brands are only for large, global companies with mega-budgets for marketing and advertising.  Not so!  Small, local companies also need to actively manage their brands to ensure customer loyalty and increase sales, and to make sure you get the biggest bang from the bucks you do need to invest in marketing and advertising.  This session will share branding secrets, tips and techniques to give you the basics of brand management from the world's best brand managers.

Debra S. Semans will facilitate this session. Debra is a veteran marketing researcher and nationally recognized expert on brand positioning and strategy.  She is Polaris Marketing Research’s senior vice president with overall responsibility for client relationships and project satisfaction. Semans also has responsibility for Polaris’ marketing efforts, as well as building strategic alliances for project support services.

Cost: $30 Greater Atlanta HBA member, $40 other HBA member, $50 non-member
Cont. Ed: 2 CPHB, 2 GA Bldr License

Click here to register to attend. Call 678-775-1469 or e-mail with any questions.

Sponsorship opportunities are available!  Contact Amanda Mathis at or 678-775-1469.

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