Atlanta Building News
August 2, 2011

NEW BOOK!! 'Social Media for Home Builders 2.0: It’s Easier Than You Think'

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NEW BOOK!! "Social Media for Home Builders 2.0: It’s Easier Than You Think"

This popular resource teaches builders and residential construction professionals how to use social media tools such as blogs, Facebook, Twitter, Linkedin and YouTube to increase their visibility and improve their sales results.

"Social Media for Home Builders 2.0: It’s Easier Than You Think" is designed to help readers understand social media and construct a strategic plan for attracting more prospects, following up on leads, and closing more homes.

The updated edition includes even more examples, details, and strategies than the first edition, featuring:

•  Examples of specific social media campaigns and their sales results by builder type
•  Eample tweets and Twitter campaigns to draw foot traffic to homes and communities
•  New research on how people are using social media

Carol Flammer outlines in a clear, concise style how to engage consumers through social media. She provides content suggestions for creating a blog and keeping it going. Specific blog content and real-life examples of blogs that attracted readers are included.

"Social Media for Home Builders 2.0" also explains how to:
• Improve search engine optimization (SEO)
• Win friends and followers
• Find the right groups
• Run campaigns
• Optimize websites, blogs and other social networking sites
• Track, analyze and improve results

"This practical, easy-to-read guide will educate and enlighten you about how to implement social media strategies to sell more homes and drive more profit to your bottom line. It’s a must read!"
– Meredith Oliver, MIRM, MCSP
President, Meredith Communications, Raleigh, NC

"This book shows you how home builders have achieved measurable results where it matters – in new home purchases – using social media."
– T.W. Bailey, Sr., CAPS, CSP, CGB, CGR, CMB, CGP
President, Bailey Family Builders Inc., Frisco, Texas

Member Price: $17.95
For more information or questions, please contact Amanda Mathis at 678-775-1469.

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