Atlanta Building News
March 1, 2011

BDX Roadshow: She-Conomy What Women Want

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BDX Roadshow: She-Conomy What Women Want
March 3, 3-5 p.m.

Do you know how to connect with today’s female buyer?

The statistics from the Joint Center for Housing Studies show that more than one in five home buyers is a single woman, and single women make up more than one-third of the growth in real estate ownership since 1994.  No matter how you look at it, women are highly influential in the home-buying process, and you can't afford not to understand their preferences. Join us for this informative seminar to learn what motivates the female buyer and find out about the most popular technologies, materials and trends in the She-conomy. Understand the art of connecting with the female buyer in her own language, including buzzwords and communications styles that keep her engaged throughout the buying process.

Melissa Morman will facilitate this session.  Melissa is one of the founding executives of BHI.  She has held several roles within the organization, and is currently VP&GM, Customer Experience.  In her role, Melissa is responsible for B2B (Builder) marketing and communication, sales, as well as service.

Cost: $15 Greater Atlanta HBA member, $20 other HBA member, $30 non-member.
Cont. Ed: 2 CPHB, 2 GA Bldr License

Click here to register to attend. Call 678-775-1469 or e-mail with any questions.

Sponsorship opportunities are available!  Contact Amanda Mathis at or 678-775-1469.

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