Prior to joining the CPA, Matt’s career focused on helping people solve complex business challenges across all organizational departments. His experience in solution selling has spanned learning and development strategies for Fortune 500 organizations, mainly in the oil and gas industry, where Matt consulted on a variety of training initiatives in safety, compliance, operations, and human resources.
Matt is also well versed in tailoring digital marketing solutions that drive revenue for small and medium businesses, and the implementation of cloud-based IT infrastructure. With such a diverse background in sales, Matt understands that listening, mutual understanding, and delivering on expectations are critical to building successful relationships.
Matt’s responsibilities include working closely with CPA members across BC, Alberta, Saskatchewan and Manitoba and maintaining and advancing relationships with all levels of government, regulatory authorities and other stakeholders.Matt started with the CPA August 22 and is based in the Calgary office. He can be reached at matthaley@propane.ca or 403.801.9111.