New brand for the propane industry announced at CPA AGM
The CPA held another successful virtual Annual General Meeting on June 15. Participants got an update on CPA activities but were also the first to see the new look and branding for the association and the industry.
The new branding also includes a CPA Members logo - please make sure you update all your communications material with our new logo, available in the Document Centre in your online member profile (Category: CPA Member Logo).
About the new logo
The new branding, which is part of the CPA’s tenth anniversary celebrations, conveys the propane industry as an essential part of Canada’s low carbon economic future.
The decision to update our visual brand was born out of the need for our visual expression to convey today’s industry — modern, versatile, and reliable. The visual brand also needed to convey two undeniable facts: Canadian propane is distributed by a vast network of businesses engaged in face-to-face relationships with their communities, and propane is a critical part of a low-carbon economic future.
Our logo is only one piece of how we present ourselves visually, but it is the single most prominent brand element. When people see it, we want them to consider how propane can be part of an environmentally conscious future.
The new logo aptly demonstrates the propane industry as cooperative in supporting Canadians to make greener affordable choices for their homes and businesses.
The blue represents the economic prosperity while the prominent green, the need to safeguard the environment. These fundamental pillars merge to form a bond shaped like a leaf and a flame. This balance is very important in our history — we must be authentic to who we are. We are not pretending propane is the only solution, but rather insisting that it’s part of an array of sensible solutions for communities and businesses.
The CPA will be incorporating the new identity into all communications through a phased approach. Keep an eye out for the new branding that helps to tell the propane industry’s story: Propane – a modern, forward-thinking energy solution.