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Purfresh to Address Real-Time Informatics to Drive New Business Efficiencies Along the Fresh Produce Supply Chain at Cool Logistics 2011

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FREMONT, CA, Sep 22, 2011 (MARKETWIRE via COMTEX) -- Purfresh, a leading provider of clean technologies that purify, protect and preserve the global food supply chain, today announced that David Bouchard, general manager for Purfresh, will present at Cool Logistics 2011, the global forum for perishable transport and logistics, to be held Sept. 26-28 in Antwerp, Belgium. Event details are as follows: 

Event: Cool Logistics 2011 Date: Monday, Sept. 26, 2011 Location: Crown Plaza, Antwerp Topic: Beyond Visibility to Action - Using Real-time Informatics to Drive New Business Efficiencies Along the Fresh Produce Supply Chain 

Shortly thereafter, Bouchard is a guest speaker on the Cargo and Asset Management Along the Cold Chain panel. 

As the annual global forum for buyers and providers of perishable transport and logistics, the event brings together key players from production to retail to provide a 360-degree perspective on the development and operation of international cold supply chains. 

Cool Logistics 2011 is hosted by the Port of Antwerp and has attracted sponsorship support from some of the industry's leading transport, logistics, distribution and technology providers, including Hamburg Sued, Kuehne Nagel, Nova Fresh Logistics, Foodcareplus, DP World, Fresh Park Venlo, Port of Rotterdam, Thermo King, Carrier Transicold, Daikin, Identec Solutions, Johnson Controls, Maersk Container Industri, Mark-IT and Purfresh. The conference has also gained the support of prominent shipper and transport industry bodies, including the Container Owners' Association, Port of Hamburg Marketing, The Shippers' Voice and Transfrigoroute International. For more information, visit  

About Purfresh, Inc. An innovator and market leader, Purfresh offers a range of clean, science-based solutions for the global food supply chain. Designed to purify, protect and preserve fresh produce, Purfresh's cold chain solutions couple proven science with advanced technology to optimize the quality and safety of produce as it moves from the farm to the consumer. For more information, visit or Follow Purfresh on Twitter ( and Facebook (

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