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Timing is Everything! Find Out Why!
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May 15, 2013

In This Issue

Featured Article
CMP Events
CMP Program News
APEX - Standards and Best Practices
Industry News
Research and Trends
CMPs in the News
CMP on the Road
On The Move

In the 1960s, Andy Warhol said, "Everyone will have 15 minutes of fame." In today’s "build 'em up, knock 'em down" media-centric society, Warhol’s quote needs to be updated. After 20 years of working with top brands and executives, my research shows that businesses have 15 days of media attention that will bring them fame or shame. How well people respond will make or break careers, companies and causes.  

Who would have thought five years ago that a 140-character mistake could cost a company billions? Our research reveals the media tend to report on a brand crisis for 15 days – roughly two weeks. In our fast-paced digital world, 15 days may seem like an eternity, but, that is the reality! The news is covered more extensively now than ever before. The brands that manage a crisis well can cut that time in half; whereas, brands that don’t can drag out an issue for up to six 15-day cycles before the media are done tearing them apart.  

Imagine if your event was under such scrutiny? How would you respond? How would your education sessions, materials and event promotion change to meet the current state of your industry? 

As an event planner, how have you handled a defamatory tweet from your conference? How do you address a news story that changes how your attendees do business? How do you respond in real-time to a speaker, executive or board scandal as an event is taking place? 

At Conclave, I will facilitate a session that will teach you how to manage these incidents using our SPIKE framework. A SPIKE is a Sudden Point of Interest that Kick-starts Exposure ... good or bad. For a moment, the busy world has stopped in their tracks, and they are paying attention to your brand, organization or industry.

Event planners are either going to minimize the shame or maximize the fame. The SPIKE plan is your ticket to minimizing and maximizing event crises and opportunities, so they serve you rather than sabotage you.   

Learn more during Adele's Conclave Session "SPIKE: Why Timing is Everything."
Learn How to Put Yourself in the Driver's Seat Of Your Career
In this age of making do with even less, most of us are so busy we can barely breathe.  Deadlines and job demands begin to take control of our lives, and there’s little else we can squeeze in.

When this happens, there’s one thing that gets left behind: making our own career a priority. 

This means that you have to make an even bigger effort to not ever forget that YOU are the driver of your career destiny. 

By coming up with a step-by-step plan that distributes proactive career management activities evenly across a year, the added "burden" isn't noticeable – except in the positive effects it has on your career.

So what are you doing to manage your career, build your personal brand and get yourself out there digitally? 

Let’s face it: While our current obligations are to our present employers, ultimately, where we want to go, what careers we want to hold and how much money we want to make all rest on our shoulders – no one else’s. There’s no benevolent "career fairy" who is going to wave a wand and, magically, we are transported to our next employment destination.

It’s ultimately up to us to understand how to define our personal brand, find out action steps to take that drive our career forward, and how to plan connecting activities that help us move from "Point A" to "Point B." 

Networking never ends, and whether you do it in person or online, you have to start taking some leadership in developing your own reputation in a way that helps further your career goals and also benefits your employer so that they continue supporting these activities.

Take a minute, and reflect on this. 

What activities have you been doing in the past year to help you move forward? 

What have you done to invest in your career future?

Many people argue that their current employer won’t fund any professional development activities, and then fall silent. A smart career manager’s response to this: "Am I really going to let a $200 class stop me from getting the industry-recognized certification or skills background that will help put me ahead of candidates?"

Seems like the answer is pretty clear on that question, right?

But you would be amazed at how many people stop advocating for themselves when someone else doesn't pick up the tab. 

What you need to realize is that putting yourself in the driver’s seat of your career means that sometimes you have to invest yourself in order to launch yourself toward that next level – or even change careers. 

Being your own personal career advocate and evaluating your activities, strengths, opportunities, weaknesses and threats posed by similarly qualified people competing for the same types of positions you are interested in is going to help you build a road map to success.

Otherwise, you are going to be taking a lot of wrong turns and detours trying to get to where you want to be.

Join Dawn Rasmussen, CMP, CARW, at Conclave, where she still will lead a general session on this topic. 
CMP Events
Volunteer to Help Women and Children in Need at Conclave
Meetings and events have the potential to transform communities through meaningful service projects. So, at this year's Conclave, CIC is working with Transitions, an organization working to end poverty and homelessness for women and children in Spokane, to provide a memorable CSR activity for attendees. 

Transitions has five programs that offer assistance to women and their families by providing safety, support and teaching skills for success.  

One such program is Women’s Hearth, which operates a day center in downtown Spokane to address the immediate needs of homeless and low-income women. Here, women find recovery support, participate in art activities and can access hygiene supplies and take showers in a safe environment. On Monday afternoon, please join CIC staff and your fellow CMPs as we volunteer our time to clean and organize the center, assisting a worthy organization with limited staff and resources as they continue to service the community. Email to sign-up in advance or stop by the Registration Desk on site. 

We will also be accepting donations to the center throughout the conference. Items of need include: hygiene items (travel size), socks, washcloths, thumb drives, craft supplies and reusable tote bags. A special request was made for bath towels, which are used both at the facility and during outdoor activities for the children.  

Going Green at Conclave!
We are holding the 2013 Conclave at the Spokane Convention Center, which boasts being one of the first buildings in the greater Spokane area to be awarded the U.S. Green Building Council’s Leadership in Environmental and Energy Design (LEED) rating. Committed to sustainability, the Spokane Convention Center has integrated green practices in its day-to-day operations, using recycled materials and local resources, conserving energy and water use and improving the air quality inside the center, making it a healthy environment for both employees and guests. During the 2013 Conclave, attendees will experience the benefits of these methods and see first-hand the seamless integration of environmentally friendly practices with successful large-scale event hosting. From our conference venue to the conference hotel, The Davenport Hotel Tower, which is LEED Gold Certified, we are all doing our part for sustainability and YOU can, too. 
CIC is committed to improving the sustainability of Conclave. Here are a few of the thing's we're doing and ways YOU can participate: 
  • Reducing paper: Distributing electronic handouts instead of paper copies, going electronic where possible and reducing the size of the conference planner binder.
  • Recycling: The lanyards, badge holders/inserts you will receive at Conclave are made from recycled and/or compostable materials and will be reused/recycled once Conclave is over. We also will only be using reusable signage systems for the duration of Conclave.
  • Community Service: Making community service a part of the leadership agenda, and requesting that the local CVB support "Transitions," the site of this year’s CSR activity, in lieu of conference attendee gifts.  
  • Food: Focusing on local, sustainable food; eliminating all food from the Pre-Con meeting; limiting food service in the conference management office; and donating food to a local food bank where possible.
  • Using Energy Efficiently: Ensuring that all lights, computers, printers and other pieces of office equipment are fully powered off at the end of each day. 

What YOU can do: 

In Spokane:
  • Walking: The convention center is located in the heart of downtown and is easily accessible by mass transit, bike trails and pedestrian walkways. Its close proximity to the hotels, dining, shopping and entertainment, make walking one easy way you can go green each day! We are encouraging all attendees to walk to and from the convention center, as well as to the optional activities in close proximity to the hotel. 
  • Drink local water instead of using plastic bottles of water. 

At the Hotel:
  • Recycling: Recycling containers are located throughout the convention center and in hotel guest rooms. Put your discarded resources in the correct collection bins during your stay.
  • Conservation: Participate in the hotel's towels and linens reuse program. Opt out of daily housekeeping by using your "do not disturb" sign.
  • Turn off all lights and electronics when you leave your room.
On Site:
  • Remember your badge when you leave your hotel room; reprints use additional resources.
  • Return your badge holder and lanyard to the registration desk for reuse and recycling.
  • Attend the session on "Ditching the Notebook" on Sunday, June 9. Share your tips and help your fellow meeting professionals take the plunge and go paperless.

In the Community:
  • Sign up to participate in our hands-on volunteer activity on Monday, June 10.
  • Bring travel size toiletries and hygiene products for donation.
  • Bring and donate a bath towel and washcloth. Towels will be used for shower programs and for swimming activities for the children. (Please bring towels from home or purchase them while in Spokane, not from your hotel room.)
For more CIC's efforts to make Conclave more sustainable, visit our web page.
Plano CVB
Tropicana Casino
CMP Program News
Welcome New CMP Certification Coordinator Belinda H. Thompson
In March, Belinda H. Thompson joined CIC as the Project Coordinator of the CMP Program.  Belinda comes to CIC with more than 20 years of exceptional customer service experience from the San Diego Convention and Visitors Bureau (now San Diego Tourism Authority).  

You come to CIC from the San Diego Tourism Authority, where you most recently worked as the National Sales Director. What do you hope to bring from that position or from your previous positions that will help you in your new role as Certification Coordinator of the CMP Program? 

Coming from a Top 10 ranking destination, I will be able to utilize my knowledge of the hospitality industry and relationship-building skills in my new position working directly with meeting professionals and the CMP program. 

What will be your main focus over the course of your first year with CIC?  

Working toward being able to thoroughly explain the nuances and answer questions about applying for and/or taking the CMP examination. My focus will be to provide timely responses to the many inquiries coming into the office. I'm also focused on enhancing our standard operational procedures for customer service.

What’s a typical day for you like?  

A typical day would consist of working with meeting professionals to answer their questions and help them through the certification or recertification process. I get to interact with our CMPs and candidates in so many ways – in addition to email and telephone calls, we're connecting with them on social media networks like Twitter or LinkedIn. Wherever they're comfortable reaching out to us, I'll be there. The CMP is a large international program so it takes lots of teamwork to make it run. So I also assist the Certification Director and Certification Manager with additional projects.  

You will be going to Conclave next month for the first time. What are you most looking forward to? 

I’m looking forward to meeting and greeting the CMPs who will be in attendance and experiencing the event. I also look forward to gathering intelligence from the planners about the state of their meetings in the present economy.

Share with us something about yourself we wouldn't be able to guess by looking at you.  

Most people would not guess from my outgoing personality that I’m also really reserved and introverted at times.
APEX - Standards and Best Practices
I Am!
What am I? 
The APEX/ASTM Environmentally Sustainable Event Standards – ASTM Green Meeting Standards for short. I was under development for more than five years by a dedicated group of meeting professionals spanning the realm of the meeting industry. These professionals created me with the intent to help others in the field understand what practices should be in place to produce a sustainable (er ... green ...) meeting. I was designed to include nine key components of meeting management.

Like any new prototype, I was designed in a "laboratory" setting with defined parameters and continually tweaked along the way. All types of people examined me: planners, suppliers, people from the Environmental Protection Agency and even people from other industries, such as plastics, wood and chemicals. You should have seen the debates about whether I was being designed to be too complex or not rigorous enough. Then they voted on my attributes and after more debate, I was deemed ready for market. Eight of my sections were launched in April 2012, and the ninth and final section was published in April 2013. I’m now a complete package and ready for use.

How do I operate?
I was designed for multiple use. Ideally, I would be used by both planners and suppliers who want to ensure their process and services come together to produce an environmentally sustainable meeting. You see the planner and supplier need each other to perform at the same level in order to meet my minimum expectations like an orchestra and a conductor. It’s okay if a supplier or planner says they comply with my attributes and their counterpart doesn't, but they can’t claim they've mastered me unless both have done their fair share of the process. For example, one of the fundamental functions of me is for both the supplier and planner to have a sustainability policy (here’s a link to help you create one if you don’t have one).   If the planner has one, but the supplier doesn't, the planner can’t claim that they have completed that piece of me. You see, I’m a bit like puzzle where all the parts need to fit together to get the whole picture.

It’s tough to be me, since people seem overwhelmed by me, and I sound so complicated and unattainable, but really I’m not. Regretfully, when you purchase me, I’m wrapped in some very tediously written text, pages long when my essence can be boiled down into a Excel spreadsheet. Then I resemble more of checklist and am a bit easier to digest. This isn't to say I’m easy. What would be the fun it that? And anyway, if it was easy, the industry would already have been achieving the goals I represent, and you wouldn't need me. And you do need me, so everyone can have the same frame of reference, event to event, meeting to meeting.

Who’s using me?
I provide a deep satisfaction for meeting professionals who, quietly or publicly, are able to conquer me. Most of them want to share it publicly if they do manage to reach one of my four levels of mastery. One organization that has publicly shared their experience with using me is IMEX America. They told me they were interested in using me because they want to meet my standard of performance. They used a spreadsheet format to lay out all of my parts, gave their internal planning team the planner bits and their vendor partners their supplier bits. I was so excited when I heard they were going to use me!  

We had a great time learning about each other. I did have a few parts, mostly how my creators had labeled me, IMEX found a bit confusing, but we sorted it out and they were able to try me for a spin. I know there are others out there who are getting know me and are working with me.

There are also a handful of suppliers out there getting some type of certification that comply with my expectations at Level 1. However, they are unable to make claims that they have mastered me because they need the planner using their product/service to also being in compliance. But soon, there will be those that master my Level 1 compliance. Then the industry will be well on its way to accomplishing what my creators intended all along – that our industry will have integrated environmentally sustainable meeting practices as the standard way of doing business.

Where can you buy me?
Okay, so there are no long lines or frenzied anticipation on how to get one of me. An iPad I’m not! However, you can purchase me a couple of different ways, you could be an ASTM member and get me at a discount as part of your membership, or you can visit the GMIC website  or the CIC website

I’d love for you to buy me, use me, share me, embrace me, be inspired by me, feel accomplished when you master me. Because without you, I’m just a bunch of meaningless text wrapped in an unattractive package called APEX/ASTM Environmentally Sustainable Event Standards.

Amy Spatrisano, CMP, Principal, MeetGreen®, Co-Founder of the Green Meeting Industry Council, Chair of the APEX Green Meeting Practice Panel.
Industry News
IAEE and IAVM Announce New Alliance
The International Association of Venue Managers (IAVM) and the International Association of Exhibitions and Events™ (IAEE) announce the creation of an alliance between the two associations, which will allow for the cross-marketing of educational programs, networking events and other products, cross participation at live events and access to digital resources, providing greater opportunities and benefits to their members.  
Meet the 2013 Recipients of MPI's RISE Awards
The RISE Awards are bestowed annually upon those who have shown "exceptional achievements in leadership and community initiatives." This year's recipients are being "recognized for innovation, global transferability, impact and influence within the meeting and event industry." 

  • The RISE Award for Young Professional Achievement will be presented to Maria Meschi (MPI Indiana Chapter).
  • The RISE Award for Meeting Industry Leadership will be presented to speaker and author Scott Friedman, CSP (Golden, Colo.)
  • The RISE Award for Member of the Year will be presented to Miguel Neves (MPI United Kingdom and Ireland Chapter)
  • The RISE Award for Community Achievement in Knowledge and Ideas will be presented to the eight MPI chapters in Canada. 
The RISE Award presentation will be held at the Mandalay Bay Convention Center on July 22, 2013, during MPI's World Education Congress (WEC) event in Las Vegas.  
PCMA Announces New Global Medical Meetings Summit
The Professional Convention Management Association (PCMA) recently announced the creation of a new event for senior medical meetings professionals and medical association CEOs. Bringing together global leaders and industry innovators, this invitation-only meeting will be held on July 17-20, 2013 in London, where Magnus Lindkvist will be the keynote speaker.  
Research and Trends
Virtual Edge Institute (VEI) Report Shows Increase in Online Event Attendance
A recently released survey produced by the Virtual Edge Institute (VEI), reports an uptick in online event attendance. The survey, entitled the "Digital Event Benchmarking Report," interviewed more than 200 event professionals and found that 67 percent of respondents reported an increase in the online attendance of their meetings. Additionally, close to half of those interviewed (40 percent) expressed a desire to use interest in using online events to increase attendance at face-to-face events. VEI’s findings seem in line with the results of the recent CMP Census, which found that among CMPs surveyed, 17 percent plan video conferences and another 40 percent plan meetings and events with a virtual or hybrid component. Read VEI’s entire report online.
CMPs in the News
Jan Tolle MacDonald, CMP, CMM, Inducted Into the Minnesota Meetings + Events Hall of Fame
Jan Tolle MacDonald, CMP, CMM, Business Development Director - Midwest for Travel Alberta, was recently inducted into the Minnesota Meetings + Events Hall of Fame. A lifelong Minneapolis resident, Tolle MacDonald was recognized for her determination, ingenuity and contribution to the meetings and events industry in the state of Minnesota. Honored with the recognition, Tolle MacDonald said, "It was always in my DNA to be involved in the meetings industry." Her efforts have made quite an impact on the meetings industry in Minneapolis, where her love of Alberta as a destination is well-known. Read more on this recognition in the magazine's spring edition
CMP on the Road
See Us At ...

ASAE Springtime
May 16, 2013
Washington, D.C. 
More Information

CIC staff will be at booth 5076 to answer your questions about the CMP program, the Hall of Leaders, APEX and more!

IMEX 2013
May 21-23, 2013
Frankfurt, Germany
CIC staff will be presenting two sessions at IMEX this year.

"Advance Your Career with the Certified Meeting Professional Program®"
Wednesday, May 22, 2013, 13:30-14:15, Inspiration Centre, Show Floor, Stand C680
Speakers: Gayle Dahlman, Certification Director, CIC; Lawrence Leonard, CMP, Chief Operating Officer, CIC

"APEX: How Much Do You Know about Bandwidth at Your Events?"
Thursday, May 23, 2012, 12:30-13:15, Inspiration Centre, Show Floor, Stand C680
Speaker: Lawrence Leonard, CMP, Chief Operating Officer, CIC

On The Move
CMPs On the Move
Jennifer Abner, CMP, has been promoted to Senior Director, Meetings & Special Events at the National Association of Home Builders.

Ashley H. Akright, CMP, has been promoted to Manager of Conference Coordinators at Gaylord National Resort & Convention Center.

Stephani L. Bann, CMP, is now the Director of Sales and Marketing at the Lancaster Arts Hotel in Lancaster, Pa.

Amy Darbyshire, CMP, is now the Vice President of Productions at TRG Meeting Productions in Orange City, Fla.

Laurel J. Hartman, CMP, is now Director of Catering and Convention Services at the Sheraton Boston Hotel.

Lisa L. Meredith, CMP, has been named Director of Sales at Union League Club of Chicago.

Jamie H. Mitchell, CMP, has joined the joined the Virginia Beach CVB as Convention Sales Manager. Jamie was formerly with the Chesapeake (Va.) CVB. 

Elsbeth O’Brien, CMP, is the new Program Manager, Conference at the Society for Human Resource Management in Alexandria, Va.

Alaina Schulner, CMP, is now the Event Marcom Manager for Tableau Software in Seattle, Wash.

Monica Sober, CMP, has been promoted to Senior Conference Manager at the National Association of Home Builders.

Make an awesome career move? Let us help you celebrate! Send the details of your latest career triumph to And while you're at it, be sure to log into and update your official CMP record.



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APEX - Standards and Best Practices
Chair's Corner
CMP Program News
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Research and Trends

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