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Letter from the Chair

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Does your employer understand the intricacies of planning a conference or event that will be both memorable to your attendees and profitable for your organization? Often, the annual meeting is one of the biggest revenue generators for your company and also one of the largest expenses. It is the one opportunity to showcase your company’s importance in the industry, to sell your products and your services, and to set yourself apart from your competitors. Your employer knows that a well-run meeting is imperative to the health of your company. But not all employers understand the tremendous amount of planning and details that go into making the event run smoothly. But you do.

As a CMP, you know planning a meeting – no matter the size – is much more complicated than booking hotel rooms and convention centers, ensuring registration runs smoothly and ordering food and beverages. It’s ensuring that attendees will be safe, that your volunteers are trained, that your products arrive safely, that speakers are booked, that contracts are signed and adhered to, that sponsors are selected, that security is in place, that exhibit space is sold, that money transactions are secure, that the meeting’s design reflects the image of the company, that the marketing plan is created and implemented. The list goes on and on.

Increasingly, employers are requiring or "preferring" that meeting professionals have a CMP. And this makes perfect sense. When so much rides on the successful outcome of a conference, meeting or event, your boss wants to be sure she has a talented staff in place.

The CMP Governance Commission works diligently to ensure that the CMP certification identifies those with the knowledge and skills needed for organizations to create events that are memorable to the attendees, that showcase their organization as an industry leader, and that the meeting generates the revenue needed to grow your business.

One of our goals this year and beyond is to reach out directly to employers to ensure they understand the importance of having a CMP on their staff. I would love to hear your stories. How has your CMP improved your organization’s meetings? Grown your company’s business meeting revenue? How has your employer embraced a staff of CMP meeting professionals? Send me your experiences! We will showcase these stories in future CMP Today newsletters.

Peace,

Janet

 

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CIC
The Certified Meeting Professional (CMP) is a
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