EIC launches APEX COVID-19 Business Recovery Task Force

Earlier this month, EIC announced the members of the APEX COVID-19 Business Recovery Task Force. The task force will work to provide resources that support the industry’s global recovery.

The task force is led by co-chairs Michael Dominguez, President and CEO, Associated Luxury Hotels International (ALHI), and Kristin Horstman, Senior Director, Strategic Events, Salesforce. 

“The strength of our industry has always been in our ability to work together,” said Dominguez. “There has never been a greater need to give confidence to the meetings and events community that we are working together to ensure a safe environment for attendees that considers the entire journey.”

Horstman added, "The events industry has always been about bringing people together to educate, celebrate and entertain. In our new abnormal, we need to focus on stabilisation and recovery. The task force will guide our industry on how we will gather again in safe and healthy environments."

The task force meets bi-weekly and will share updates as its work progresses. It will follow two parallel paths. The first path is to address the immediate need for guidance on accepted practices and work already underway to restart the industry. The second path addresses the long-term need to examine adaptation and transformation for the future stability of our workforce, and the relevance and resiliency of our industry.

“Our industry is adapting to the reality that in-person meetings are not an immediate option, but we have 26 million people with direct and indirect jobs who are ready to get back to work,” said Amy Calvert, Events Industry Council CEO. “Now, more than ever, we need this global task force to aggregate, develop and implement our industry practices moving forward.”

We are crowd-sourcing research support for the task force’s efforts. If you are interested in volunteering, please contact covidtaskforce@eventscouncil.org.