CMP Today
Twitter YouTube LinkedIn

A 1 Trillion Trees Against the Climate Crisis – How the Events Industry Can Help

Print Print this Article | Send to Colleague

As a way of mitigating the environmental impact of events, and part of supporting legacy programs of social and environmental sustainability programs, the Events Industry Council supports the kick-off of the Trillion Tree Campaign — called PlantAhead and organized by Plant-for-the-Planet — on March 9, 2018 at the Grimaldi Forum, Monaco.

The PlantAhead conference attracts more than 300 representatives of commercial enterprises, international and national politicians, government representatives as well as celebrities — such a Sponsor Prince Albert II. of Monaco. Since 2011, children and adolescents of Plant-for-the-Planet have been responsible for the Billion Tree Campaign of the United Nations Environment Programme. Within the scope of this program, 15 billion trees have been planted in over 193 countries. In December 2017, it raised the bar to 1.000 billion trees and started the Trillion Tree Campaign. Another two billion trees pledges will be announced by several corporations and an Asian government

If integrated strategically with broader company efforts, the support of this campaign as part of your event sustainability strategy raises awareness, provides education, responds to the issue of the climate crisis and gives back to the planet. It enhances the experience of an event programme by engaging attendees and inspiring for change. An example how this can be done was demonstrated by a former winner of the IMEX-EIC Sustainability Award.

PlantAhead will be live streamed on March 9, 2018, from 1 p.m. UTC to 8 p.m. UTC. You can join and pledge how many trees you or your organisation will plant during your lifetime. Watch here:

#TrillionTrees #PlantAhead #ClimateAction - -

By Claudia van’t Hullenaar - Founder | Sustained Impact, Sustainability Committee Member | Events Industry Council, Steering Committee Member and Strategic Advisor | PlantAhead


Back to CMP Today

Share Share on Facebook Share on Twitter Share on LinkedIn