September 1, 2020

Distributor/FOB: Toyota Tsusho Corporation de Mexico, Cuautitlán Izcalli, México

Manufacturer-Supplier/Associate: Dixie Shelving/Amoruso Racking, Houston, TX; SMC Data Systems, Inc., New York, NY

East Penn Manufacturing Co.,
CIT Group
News You Can Use
The Small Business Administration released a new Frequently Asked Questions (FAQ) document on PPP loan forgiveness. This document addresses a few general questions on loan forgiveness, but predominately deals with very specific questions related to the calculation of both payroll and non-payroll-costs for PPP forgiveness.
The Industrial Truck Association (ITA) issued the following note on potential tariffs from the European Union:
The United States Trade Representatives (USTR) Office released their final determination/list of products subject to additional tariffs originating from select European Union countries. No forklift related products were on the list and this was also confirmed by USTR Counsel (please see attached federal register announcement).
The Trump Administration on June 26, 2020 published a list of $3.1 billion worth of European goods that could be subject to U.S. retaliatory duties in a long-running dispute over European government subsidies for Airbus. (FYI - the US already has retaliatory duties on $7.5 billion worth of European goods in the dispute. It took that action after receiving authorization from the World Trade Organization).
This review was required by Congress under a trade law provision known as "carousel," which requires the U.S. Trade Representative to review any WTO-sanctioned retaliation list every six months for possible changes. This review will take place again in 180 days and we will continue to monitor developments.

The NAW Issued the following critical update relating to the Employee Payroll Tax Deferall Executive Order:


On Friday evening, the Treasury/IRS finally released official guidance on the payroll tax deferral Executive Order, scheduled to take effect tomorrow, September 1st.  Unfortunately, the guidance fails to address some of the concerns NAW and others expressed in our letters to Treasury and leaves critical questions unanswered.  


The guidance:


 ·        Clearly identifies employers as the taxpayers even though it is the employee’s portion of the payroll tax that would be deferred;


 ·        Apparently makes the program voluntary for employers, not by clearly stating that it is but by the absence of language making it mandatory;


 ·        Does not have any language giving employees the right to choose whether or not to participate, leaving the decision on whether to do so solely with employers;


 ·        Would apply the tax deferral to biweekly wages of $4,000 or less, calculated on a pay period basis, apparently obligating the employer to determine for which pay periods the tax could be deferred if an employee’s pay was over $4,000 in some pay periods but under $4,000 in others;


 ·        Requires the employer to withhold and pay any 2020 taxes deferred under this program beginning on January 1 – April 30, 2021, resulting in employees paying double the payroll tax for those four months;


 ·        Leaves unanswered the question of how an employer handles the deferred taxes from an employee who has left the company, other than stating that “if necessary, the Affected Taxpayer may make arrangements to otherwise collect the total Applicable Taxes from the employee;” and


 ·        Also leaves unanswered the question of who is responsible if an employer is unable to collect the deferred taxes from a former employee.


NAW is cautioning members to be very careful before deciding to participate in this program because businesses that defer their employees’ payroll taxes now will be required to withhold the deferred taxes from their employees in the first four months of 2021 – in addition to their regular withholding – leaving those employees with what would be an unanticipated reduction in take-home pay.  We urge businesses to consult with your tax advisors before deciding to participate. 


You can read the official guidance HERE and a Bloomberg story on the issue HERE.

WireCrafters Driver Access Cage
One of our most popular products is the Driver Access Cage. During this time of COVID-19, they have been especially useful. These cages are designed to keep unauthorized people from wandering around your facility.
Watch the Episode!
Virtual Showcase


Take a virtual walk through the MHEDA Exhibitors Showcase! You can search for companies by name, Product Category or Service Category, such as:

Sample of Product Categories: Flooring Systems - Lifting Solutions - Shelving Systems - Tires

Sample of Service Categories: Merchant Services/Credit Card Processing - System Design

This weeks featured exhibitors are: 

We encourage you to visit these virtual booths and learn about their company’s latest offerings.



Join MHEDA for a five-part Virtual Learning event this September and learn best practices to manage your Parts and Service business. This Member-led program is designed to help you improve your relationship with your customers, bring out the best in your employees and tap into the resources available through technology and experience from the pros. $49 per individual session or $199 discounted bundle for all five sessions.

Dates for the 2020 Parts & Service Virtual Learning Event

September 10 – Service Team Metrics & Leadership Development
September 15 – Key Metrics for Parts Performance
September 17 – Maximize Revenue with Strategic Parts Practices
September 22 – Telematics: Pre, During and Post Implementation
September 24 – Creating a Culture of Safety

Learn More...

University of Innovative Distribution (UID) is offering MHEDA members an opportunity to expand on some of the topics offered at UID. In this session, your team will learn how to gain more control (and consistency) to their selling structures and processes. Also discuss how the detailed eight steps of the distribution “Identify to Close” selling process can help your team think and plan more moves ahead than your competitors.
MHEDA’s online Learning Management System (LMS) is a Member ONLY resource designed to provide you with a modern way to enhance your professional career development. This platform offers career tracks that include access to multiple courses focused on a specific area of your business as well as conference videos, archived webinars, and business skills modules as individual courses.
Hawker Powersource, Inc.
Kinetic Technologies,Inc.
Host Shari Altergott, Chief Experience Officer of The CX Edge, interviews Dannelle Dalhauser, Director of Marketing and CRM Integration for MH Equipment Company. They discuss marketing ROI, customer engagement in a virtual world, and the importance of community involvement.

The COVID-19 pandemic has provided unique challenges to businesses across the world. Never before have so many businesses been forced to have employees physically separate for months at a time to reduce the spread of a global pandemic. As companies are being allowed to bring their employees back to the office, MHEDA members are being faced with the dilemma of how to do so safely and in an organized manner.” To see the full video, click here.

Cost Effective Hybrid Flooring Solution for Robotic Traffic
Cornerstone Specialty Wood Products, LLC
Cornerstone Specialty Wood Products understands that robotic flooring needs can be complex, and there may be a variety of demands within a single project. Since ResinDek flooring panels are available with a multitude of options, Cornerstone can provide a hybrid solution that is customized for load capacities, required finish type, and volume of robotics traffic. The optimization of all these criteria provides an extremely cost-effective solution that is tailored to the specific project. 
To learn more click here
Member News
MVP/MVS Awards
According to the American Marketing Association, the average U.S. consumer receives more than 10,000 advertising messages every day, which makes it increasingly difficult to sort out what’s of value.

Earning and promoting your status as an award winner from a credible third party will go a long way in solidifying your company’s status as a trustworthy brand that delivers! Awards can help boost your company’s reputation with end-users as well as catching the attention of suppliers, vendors and potential employees, while giving current employees a sense of pride for their collective accomplishments.

MHEDA offers two award programs; the MVP Award for distributors & integrators and the MVS Award for supplier and associate members. Both awards require companies to complete an application that covers key areas of business excellence, letters of recommendation, a company Give Back effort and documentation of involvement in continuing education.
Spotlight on MHEDA
The DiSC Report is a profitability study of MHEDA members designed to obtain, understand and analyze “best practices” for their companies.This management tool is designed to provide the resources that enable MHEDA members to evaluate, plan, and better manage their businesses.

Does your company have a case study or example of an interesting project that you would like to share with other MHEDA members? Submit it for the 4th Quarter Issue of The MHEDA Journal. This issue is our "Sales Success Story" issue. To participate, email For an example, last year's Sales Success Stories can be read by clicking here

On the Bright Side

Meet Kerith - a certified crisis response therapy dog offering comfort and support to firefighters in California.

This 2-year-old golden retriever has met firefighters daily at the wildfire base camp in Marin County for th past few weeks, calmng them and putting smiles on their faces during and after their morning briefings.

Kerith's handler, Heidi Carman, told TODAY that the pup helps the firefighter "by just letting them be with her, and they don't have to say anything."

She continued, "They've told me that Kerith makes them feel important, loved and special."

Kerith has started sitting in on debriefing meetings following tough calls for the team to help calm them after what's many times a traumatizing experience.


Read Full Story

Propane Education & Research Council