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Newsflash
Distributor/FOB: Bohnert Equipment Company, Louisville, KY; Hi-Lo Industrial Trucks Co., Inc., River Rouge, MI; Kensar Equipment Company, Indianapolis, IN Make sure fellow MHEDA Members can find you! If you are the primary contact for your company, login to your MHEDA account and update important items such as contact information, product lines & description, social media links and employee details. These details will be published in the Membership Directory. Questions? Call 847-680-3500. Deadline is August 1.
Next year’s Membership Directory has been improved to make it an even better value for your advertising dollar! It will feature a more streamlined layout, a larger size and will be available to all members digitally via MHEDA’s website! For more information, contact Luann Alm at lalm@mheda.org.
News You Can Use
The DiSC Report is a profitability study of MHEDA members designed to obtain, understand and analyze “best practices” for their companies.This management tool is designed to provide the resources that enable MHEDA members to evaluate, plan, and better manage their businesses.
Read results from MHEDA’s Annual Membership Survey. It will be used to plan programs and services for the upcoming year. It also contains data related to COVID-19 and how it has impacted members. A few topics addressed are: Top three challenges members are facing today - Anticipated timeline when Members will return to pre-COVID business operations - Programs & Services that Members find most valuable.
Virtual Showcase
Take a virtual walk through the MHEDA Exhibitors Showcase! You can search for companies by name, Product Category or Service Category, such as: Sample of Product Categories: B2B advertising - Conveyor Solutions - Racking Systems Sample of Service Categories: Appraisal Valuations - Cloud Hosting - Financial Services This week's featured exhibitors are:
We encourage you to visit these virtual booths and learn about their company’s latest offerings. Events
Learn how to build impactful, robust email marketing programs to reach, connect, and persuade your audience. Presented by MHEDA Members, Matt Ford and Melinda Aiken of Site-Seeker.
Learn what LinkedIn Sales Navigator can do for you. Presented by MHEDA Members, Matt Ford and Tom Armitage of Site-Seeker.
Learn what types of videos are popular and impactful for your company goal. Presented by MHEDA Members Sara Park and Melinda Aiken of Site-Seeker.
MHEDA’s online Learning Management System (LMS) is a Member ONLY resource designed to provide you with a modern way to enhance your professional career development. This platform offers career tracks that include access to multiple courses focused on a specific area of your business as well as conference videos, archived webinars, and business skills modules as individual courses.
One webinar that might interest you and is relevant for 2020 is How to Engage Your Employees in Turbulent Times. In this program, you'll learn what it takes to connect with and KEEP your employees from becoming someone else’s. It's not about just getting the work done, but how do you help your employees survive and thrive during a very challenging time?
MHEDA-TV
Member News
Spotlight on MHEDA
Recent Discussion Forum Posts:
2020 Virtual Convention – Digital Marketing discussion –
“This question was related to how to track ROI on your marketing spend on the digital level. We have …” “If Chat is an option, a certain percentage of the visitors to your website may start …”
General – Google Reviews discussion –
“In many conversations with other marketers (in Material Handling & in other industries) colleagues have explained how important these are to your ranking on Google …” Magazine
Does your company have a case study or example of an interesting project that you would like to share with other MHEDA members? Submit it for the 4th Quarter Issue of The MHEDA Journal. This issue is our "Sales Success Story" issue. To participate, email sguglielmo@naylor.com. For an example, last year's Sales Success Stories can be read by clicking here. 
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