The U Sports brand was unveiled on October 20th, 2016, to recognize the more than 118 years of our history. The brand is one title, instantly recognizable and identical in both French and English, with one goal: To give our student-athletes and national championships the visibility, appreciation and reward they deserve.

The U Sports brand aims to create a massive change in the way Canadians see university sports in the digital era. Our commitment is to revitalize our place in the national sport conversation by using every technology possible to highlight, celebrate, and present the accomplishments of these remarkable young individuals who pursue the toughest double major of all: full-time scholar and full-time athlete.

It’s a big job in a big country. After all, we represent 58 universities, nearly 15,000 student-athletes, 7,700 hundred games and events per year… and millions of stories.

It all comes together under one brand: U SPORTS.

Learn more: www.en.usports.ca