CSGA Weekly
 
 
 

Print this Article | Send to Colleague

Why Jasper PIM?

PIM stands for Product Information Management. Effectively managing product data is a vital part of staying competitive in the ever evolving eCommerce landscape. It hasn’t been easy to accomplish; retailers have faced significant challenges in managing their product information for years, and they’ve had to contend with various unsophisticated or pricey solutions to do so.

Before the advent of Jasper PIM, many retailers handled their product information manually by wrangling spreadsheets, a method which is prone to errors and difficult to scale. Many larger retailers developed their own bespoke PIM, often at great expense and frustration when compared to the ease of use that Jasper’s solution provides. Some merchants attempted to use all-in-one platforms, which are often bloated and expensive and lead to compromises in both performance and flexibility.

Jasper PIM takes the hassle out of the process by creating a central repository for all product data, enabling two-way data synchronization across entire connected technology stacks that support multiple languages and currencies across all sales channels, eCommerce storefronts and online marketplaces like Amazon. This means you can unify back-office operations with front-end shopping experiences.

Jasper PIM integrates seamlessly with leading eCommerce platforms such as Shopify and BigCommerce. Having Jasper also makes it easy to customize and publish information to new marketplaces (such as Amazon, Walmart or Google Merchant Center). It can also be used to provide supplier feeds or API endpoints, connect to ERP back office systems, manage inventory, or simply to expand sales functions to an international market by setting up new eCommerce stores in different languages and currencies.

Accelerate your online business with Jasper PIM. 

Learn more about our solution at jasperpim.com.

 

Back to CSGA Weekly