GeoFencing: The Secret to Driving New Pest Control Customer Calls

2020 certainly has been the year of curveballs, especially for smaller pest management businesses. And when you pair all of this uncertainty with businesses that primarily work face-to-face with customers, Plan B turns to C turns to…..you get the picture! In today’s world, where in-person interactions are becoming less common, there’s a newer and smarter way to get your pest control company’s information in front of the folks that should see it.

GeoFencing is one of the most powerful ways to drive up leads and referrals in an efficient and cost-effective way. In short, GeoFencing is the best way for you to hand over your business card - but digitally, on smartphones, tablets and computers!

We know that digital marketing tactics are always changing, and it can be hard to keep up. That’s why we’re going to break GeoFencing down step-by-step!

Display Ads

Even if you don’t think you are familiar with Display Ads (also known as online banner ads), you likely interact with them on a daily basis. Display ads are digital banners that are aimed at qualified prospects as they navigate the internet. A classic example is when you look up a favorite tool on Google, and you suddenly see ads on different Websites (Facebook, ESPN, your preferred news provider) all about that tool and where you can buy it.

Retailers are able to track people that are looking for their products online. By Googling “hammer,” you are highlighted as a possible sales opportunity. Thus, hammer-related ads make their way onto your screen throughout different sites.