Gottschall’s research, at the intersection of science and art, has frequently been covered by major media outlets, and he took the stage Wednesday to share about the art of storytelling. 

He began noting the history of art and how in historical literature it’s referenced as an 'infection,' meaning that the whole point is for it to 'infect' with emotion and thoughts. "That’s the whole point," Gottschall said. "Stories do indeed infect us... they shape our values, attitudes, and behaviors — they actually change our brain chemistry." 

He spoke to attendees about historical and scientific evidence behind storytelling and how telling stories is an innate and special power that all of us possess as human beings. "Unless you tap into the special power that a story has to rivet our attention and arouse us emotionally, it’s hard to change our hearts and change our minds," he said. 

In sharing the ‘magic formula’ for storytelling, he compared it to a simple equation: character + predicament (problem, trouble, challenge) + attempted solution = great storytelling. 

The power of storytelling as it relates to case management allows us to make more impactful and meaningful connections with patients and our constituents. The next time you need to get the point across in a meeting or when consulting with a client, remember the power of storytelling and how it affects those listening.  

To learn more about Gottschall’s work, visit http://jonathangottschall.com.