Chair's Corner
The CMP Program - Staying Relevant to the Profession
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March 25, 2016

In This Issue

Chair's Corner
CMP Events
Recertification
In Depth
Global Perspective
APEX - Standards and Best Practices
Industry News
CMP on the Road
On The Move
The job of a meeting professional has changed dramatically since the CMP program was launched more than 30 years ago. The conversation has shifted from being told by senior management what the organization’s meetings, events and exhibitions will look like to now meeting professionals are playing an integral role in driving the strategy of the event portfolio and planning the goals and objectives for the events.

As the profession has matured, so too has the CMP program. Every five years, CIC recruits practicing meeting professionals to review the body of knowledge on which the CMP program is the foundation. The body of knowledge –known as the CMP International Standards – is the basis not only of the CMP exam, but is also used to set the curriculums at colleges and universities for those seeking to earn degrees in Hospitality, Tourism and Event Management. To ensure the program reflects the knowledge and skills of the meeting professional, these subject matter experts come from every sector of the industry – planners, suppliers, and third-party consultants; government and private sector; corporate and not-for-profit; and from all areas of the world. 

The updates don’t just stop there. As a valued member of the CMP community, you will have an opportunity to review the suggested updates and influence what goes into the body of knowledge. Review what the panel of experts had to say and to tell CIC if any knowledge or skills were missed. Your input ensures that those who hold the CMP designation have a say in the importance that the three letters on your resumes, job descriptions and business cards mean more than, well, letters. As a CMP you know that those letters mean that you keep relevant with market content and have proven your mastery of the knowledge and skills needed to be a successful meeting professional.
 
In a few weeks, each of you will get a chance to weigh in on the most recent updates to the CMP International Standards. Please watch your inbox for an invitation to complete a survey outlining the updates to the CMP body of knowledge. I hope you’ll join your fellow CMPs in helping to shape the ever-changing role of a successful meeting professional.  

Peace. Janet Sperstad, CMP 
 
CMP Events
2016 CMP Conclave Call for Proposals!
 
Healthcare Webinar Series Part 2
 
FUSE Series Building Momentum


 
Recertification
Did You Know?
 
In Depth
Best Practices for Hybrid Meetings- Part 1 of 2
Part 1: Best Practices for Hybrid Meetings
Mariela McIlwraith, CMP, CMM, MBA, President, Meeting Change

Most events today are hybrid events, ones that combine live and virtual components. While is some cases they’re hybrid by intentional design of the meeting professional, they may also be hybridized by the countless participants with access to high quality video recorders and social media on their personal devices. Below are some recommended practices to help you to make the most of your hybrid meetings.

Production
  • Commit to your timing: A late start can result in losing a large part of your virtual audience. Remember to start and end on time.
  • Work with experts: While a free platform may be suitable for some meetings, if your event success is relying on hybrid meeting technology, work with a platform specially designed for meetings, and experts in production.
  • Test and retest: Just as you would conduct a site inspection for a venue, remember to do a virtual site inspection of the platform you’ll be using and rehearse the use of the platform with your speakers. Remember to also confirm bandwidth capability at the venue, particularly if you’re planning live streaming.
  • Have a back up plan: Discuss a plan with your technology partner for what to do if either the platform or the internet connectivity are not available during your event. Remember to include a communication plan for your virtual attendees to keep them informed and engaged.
Engagement
  • Design for two audiences: Remember that you have both a live and virtual audience and design the experience with both in mind. 
  • Offer real-time, multi-directional communication: Designate a person to be moderate the conversation between the live and virtual audience. For example, monitoring the twitter feed and posing questions from the audience to the speaker. Also consider adding polls or surveys that capture responses from both audiences.
  • Script between sessions: Those times between sessions (such as coffee or meal breaks) are a great opportunity to provide specialized content for your virtual audience, such as having the event host interview speakers or sponsors.
  • Gamify engagement: Consider adding a gamification element to your event that tracks and rewards interactions between the live and virtual audience.
Training
  • Speakers: In addition to orientation on the technology platform, remember to also provide training to your speakers on how to engage with the virtual audience. For example, ask them to use non time-zone specific addresses (welcome vs. good morning). As well, remind them to connect with virtual attendees during interactive elements of the live program, such as during small group discussions.
  • Sponsors and exhibitors: Help your sponsors and exhibitors to connect with both the live and virtual audience with some pre-event training. Encourage them to be active on social media, and to use the opportunity to build brand recognition. My favourite example to this day remains the Oreo Cookie tweet sent out during SuperBowl stadium blackout in 2013 by 360i, the company’s agency. That single tweet garnered incredible media attention and over 10,000 retweets in an hour – a very cost effective ad on a day when millions are spent on TV commercials.
Stay tuned for next months issue featuring part 2! 
 
Global Perspective
Conference Registration Survey
 
Naylor Association Solutions
Naylor Association Solutions
APEX - Standards and Best Practices
eRFPs- Creating Efficiency and Improving Communication
The use of eRFPs (electronic Request for Proposals) to hotels and venues has many benefits. However, challenges have arisen due to mass distribution. These challenges include difficulties for hotels to respond to leads in a timely and complete manner and the declining probability of business materializing from those leads.

At the LA FUSE event, CIC APEX Committee member and President of Bondurant Consulting, Betsy Bondurant presented data and research from the APEX committee on how buyers and sellers can improve communications in order to develop a better buyer process for meetings and events specific to electronic Requests for Proposal (eRFP). 

In 2015 the APEX Committee in partnership with GBTA released a white paper identifying some of the pain points in the current process with the uptick in technology as well as offered some potential tweaks to increase efficiencies for both sides. 

Planners may be juggling unrealistic client requests such as - "Show me the availability of 10 venues in 5 cities" - without offering a clear direction of what they want potentially leading to hotelier sales staff having an overfull mailbox and many requests that have a low potential for turning into a client. This factored in with we are now in a sellers market makes it even more challenging. 

Download the White Paper

Download the Executive Summary 
 
Industry News
The Green Meeting Industry Council Becomes a Council of CIC
The Green Meeting Industry Council (GMIC) has officially become a council of CIC with specific charter & mandate to advocate and educate around sustainability in the MICE industry operating under the direction of its board.

In a bold move designed to demonstrate the importance of collaboration in a crowded marketplace, the merger will allow the GMIC to reach a wider audience and open its doors and assets to the full industry with the aim to have a deeper impact.

The Convention Industry Council is the preeminent organization representing all segments of the meetings and events industry. As such, GMIC, under the umbrella of CIC, will be the go-to source for neutral and credible resources, information, and community to advance sustainable practices for the broader event industry.

"GMIC is the meetings industry’s most respected authority on sustainability, and the Board of Directors has been working tirelessly over the last several months to finalize an exciting new partnership to take GMIC to new heights," said Karen Kotowski, CMP, CEO of the Convention Industry Council. "CIC is looking forward to not only helping GMIC return to its roots as a council leading the conversation on sustainability in the meeting and events industry, but also to support it by expanding its reach through the CIC members and CMP communities to drive the industry towards these practices."
 
The concept of sustainability is reaching a pivotal point in the general consumer landscape with businesses paying particular attention to the newly unveiled UN Sustainable Development Goals and the Paris Climate Agreement. In order to ensure that GMIC and CIC are driving the conversation through collaboration, a volunteer committee will be appointed to focus on the critical role of developing content, research and education, and implementing initiatives to push the cause forward.

With the governance council under CIC, GMIC volunteers can be readily engaged to support the APEX/ASTM Sustainable Meetings Standards continued maintenance and development which both organizations were instrumental in developing.
 
The collaboration of the two organizations provides both CIC and GMIC with a greater ability to deliver information, tools and resources on sustainability standards and best practices.

The passionate supporters that provide much of GMIC’s current membership base will be a valuable asset in taking on local issues and offering educational opportunities for fellow supporters. GMIC individual and business members will transition to individual supporters and sponsors, and local GMIC Chapters will be invited to continue their local communities and supporter networks.  

"I’m deeply proud of our community of very dedicated individuals and this important step for sustainability in the events industry." said Roger Simons, CMP, Chair of the GMIC Board of Directors. "The evolution of the organization in hand with the CIC allows us to amplify our voice, to better advocate and educate for sustainability whilst ensuring that unwavering focus on our original founding mission."

For more information, please visit www.gmicglobal.org/?page=FAQ
 
CMP on the Road
CMP Preferred Provider Program Makes Finding CEs Easy!
The Convention Industry Council’s CMP Preferred Provider Program launched in February 2015. Since the launch, we have added more than 100 Preferred Providers who offer quality continuing education for candidates and CMPs. 

CMP Preferred Providers are organizations that have formally registered with CIC and are committed to providing education that aligns with one of the 10 domains included in the CMP International Standards (CMP-IS). The CMP-IS domains are: Strategic Planning, Project Management, Risk Management, Financial Management, Human Resources, Stakeholder Management, Meeting or Event Design, Site Management, Marketing and Professionalism.

Preferred Provider education makes it easy to find and complete the educational requirements of the CMP program and have your attendance recorded in your portal record.

Claiming CE Hours

As part of the Preferred Provider Program, sponsoring organizations agree to upload the attendance roster of each of their pre-reviewed events. This usually is completed within two weeks after the event. If the email the attendee has provided to the Preferred Provider matches the email in their CIC account, their attendance will be recorded in their portal record.

After the roster is uploaded, attendees will receive notification from CIC that their attendance has been uploaded into their online profile. Once this email is received, attendees simply need to claim their CE hours. To claim CE hours, attendees log onto their portal account, scroll to the Add/Edit Continuing Education section and find the event. To edit the number of hours attended at the event, click edit and then add the number of hours attended for the entire event and click submit. 

Attendees do not report each session attended when claiming hours for a Preferred Provider Event. It’s easy! Find event, click edit, enter hours and submit.  

If the email address does not match the attendee’s portal account email address, the attendee can still get CMP credit by self-reporting their attendance at each session and uploading supporting documentation – proof of attendance and course description. The attendee can also reach out to the Preferred Provider and ask if they can update their email address so that it matches their CP portal account and ask the Provider to upload the updated email address.

You can find a listing of educational opportunities on our website.
 
On The Move
CMPs On the Move
Amy Black, CMP has been recently promoted to Manager, Planning at Wynford from Product Buyer.

JaNette Connell, CMP has been promoted to Managing Director, Marketing, Events and Corporate Travel at Insperity. She was formerly Director, Promotions, Events and Projects.

Irene Dobles, CMP is now President at IDEM Meeting Solutions located in COSTA RICA, Central America.

Suzette Eaddy, CMP, Vice President, Conferences, Meetings and Events retired from The National Minority Supplier Development Council (NMSDC) after 25 years of dedicate service.

Casey Hiner, CMP moved from Kinsley Meetings to Cochlear Americas as their Senior at Cvent.

Kevin M. McNally, CMP has been appointed Director of Events and Catering with Hilton Hotels/Embassy Suites in Chicago, IL.

Tonia Roberts, CMP has changed positions to Regional Manager-Enterprise, Sales at Cvent.

Holly Watts, CMP, HMCC Promoted from Director, Meetings Services to Vice President, Director, Meetings Services at ProHealth, an FCB Health company.

Make an awesome career move? Let us help you celebrate! Send the details of your latest career triumph to cmptoday@conventionindustry.org. And while you're at it, be sure to log into www.conventionindustry.org and update your official CMP record.



 

CIC
The Certified Meeting Professional (CMP) is a
program of the Convention Industry Council

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