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By Beth Sumont, CMP, CAE, Director of Experience Design at 360 Live Media

Everyone is telling you that you need to be focusing on creating experiences at your events. Is this a fad? Just new lingo? Event design has its roots in the idea of the experience economy. Introduced by Joseph Pine and James Gilmore back in 1998, the concept is that after selling goods and services, experiences are the next differentiator. 

Experience design is creating memorable moments that engage your attendees’ feelings, making their bond with your event deeper and longer lasting. Fast forward to today, and experiences are definitely a key differentiator for your brand. When it comes to experience design at meetings and conferences, it’s about going beyond the tables and chairs and thinking about the emotions your event generates.

 
Sullivan County Catskills
Greater Lansing Convention & Visitors Bureau
Recertification

Join Events Industry Council for an important webinar addressing what CMPs can except when it's time to renew their certification.

Join Josh Hinman, Events Industry Council’s Certification Coordinator, for a webinar to review the full CMP renewal process on 23 April 2019 at 1:00 pm EST/UTC-6. In addition to a brief review of the eligibility requirements, this webinar will focus on the renewal application itself, from validating your experience to submitting industry support activity and self-reporting any remaining continuing education.

The webinar will also include time for questions from the audience at the end of the presentation. The webinar is eligible for 1.00 CE. A recorded version will be available approximately two weeks after the live presentation.

 
Chair's corner
 
   

Everyone wants to stand out these days. And it’s understandable why. In the events and meetings industry, the impression you leave on your attendees can make or break the whole experience.

Oftentimes, though, it’s easy to get lost in the "sameness." Maybe it’s the layout of an event, maybe it’s the schedule, or maybe it’s the DJ you hire for your reception: we are creatures of habit. We go back to the things we know because they’re easy and safe.

In this edition of CMP Today, we talk to two people who broke out of their sameness.

 
Meetings on Island Time
Galveston Island CVB
Mix work and play in Galveston Island, Texas. Ultramodern meeting facilities and exhibition spaces? Yep. Exceptional off-site event venues? Of course. A charming historic district filled with attractions and activities? Definitely. And the bonus that sets Galveston apart—easy access to beautiful stretches of coastline along the Gulf of Mexico.
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Events and programmes

Combining active learning and experiential elements, this programme is designed to enable participants to implement their own sustainable events. Join us 28–30 March in Monte Carlo, Monaco. Topics will include understanding the business value of sustainability for the events industry; practical solutions for improving your environmental performance in areas such as food and beverage, transportation and supply chain management; and effective methods for achieving corporate social responsibility goals. As part of the programme, the participants will customise a roadmap for their own sustainable event.

The Events Industry Council thanks the Thailand Convention and Exhibition Bureau, the Premier Development Partner of the SEPC programme.

 

The IMEX-EIC Innovation in Sustainability Award has been designed to celebrate champions driving sustainability forward through innovation, collaboration and idea sharing. The award recognises the meeting or project owner, and other stakeholders such as the planner, the venue and other key suppliers, rather than individual achievements by a single supplier or event.

For more information about the award, to see past recipients, and to apply, please visit our website. Submit your nomination soon, as applications are due 1 March at 5:00 pm EST/UTC-5.

 

Join us in this webinar as we review recommendations from the Intergovernmental Panel on Climate Change (IPCC), and see how they apply to the events industry. It's crucial for meeting organisers to understand the importance of climate risk challenges affecting the events industry and to prepare adequately. Together we’ll examine what measures can be taken to target this challenge within the scope of meetings and events.

The webinar takes place on Tuesday, 26 February 2019 from 11:00 am – 12:00 pm EST/UTC-5. For more information and to register, please visit our webinar page.

 

The Events Industry Council, in collaboration with the International Association of Exhibitions and Events, and the Society of Independent Show Organizers, is analysing current trends related to deceptive practices, consumer fraud and scams affecting the events industry, specifically focusing on attendance list scams and room block poaching and piracy.

For our 2019 research focus,we are also introducing an in-depth analysis on unauthorized offers to sell event attendance lists, often referred to as "attendance list scams."

Estimated completion time is 7-10 minutes. Thank you in advance for taking the time to complete the survey by Wednesday, 17 April at 5:00 pm EST/UTC-5.

 
Destination Irvine
Cobo Center
How ALA Automated Logistics Management for Their Annual Conference
CadmiumCD
ALA, along with other major organizations like ADA, WVC, MLA, and AAAnthro, have been in the process of Beta Testing the Logistics Module for the past year and a half so that it is ready for use by all meeting organizers in 2019. One organization calculated over 40 hours of labor saved after using the system
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Research and trends

 

Despite what you might’ve heard, healthcare meetings are anything but boring.

Samantha Cribari-Starr, CMP-HC, has been working in health care event planning for nearly a decade. Since she started, she said she’s seen what was once seen as a "very traditional" event space thrive with creative and innovative meeting design.

Currently the marketing event manager for Carestream Dental, Cribari-Starr said having her CMP-HC has made the difference when bringing her events into the 21st century.

"Sometimes with the medical community, there’s a sort of mentality of ‘I don’t know if I can do that,’" she said. "If you truly look at the regulations, you’re only limiting your own potential. You might have to work in certain spaces a certain way, but we can create engaging opportunities that allow people to interact with our products and services that set us apart."
 
CMPs in the news

Tyra Warner Hilliard, CMP, Ph.D., Esq., recently wrote an article for Meetings Today, outlining her Top 10 essential contract tips for event and meeting planners to utilise when negotiating contracts. Her piece, which was published earlier this month, touches on both general contracts and contracts specifically for third-party vendors.

Hilliard is an attorney and professor who specialises in legal and crisis preparedness for the meetings, events and hospitality industries.

 

Five planners were named to Northstar Meetings Group’s Rising Stars 2019 list, which honours 15 professionals making their mark in the meetings industry. Among those selected:

  • Kim Cowperthwaite, CMP | Manager of programmes and events, New Jersey Business and Industry Association
  • Kimberly Hoffman, CMP, DMCP | Director of event services, Accent Indy
  • Fidel Mitchell, CMP | Convention services manager, Arlington (Texas) Convention & Visitors Bureau
  • Greg Morris, CMP | Director of meetings and education, Destinations International
  • Kate Page, CMP | Director of services, Fenway Park Events, Boston Red Sox
 

Three CMPs were named as Women of Influence by MeetingsNet. The organisation identified six women who were elected to top positions at major industry organisations. Among them were three CMPs, who shared their stories of success. To read more about their stories, visit the links attached to their names.

 
On the move
Aaron Wolowiec, CMP, and Kate Pojeta, CMP, recently launched ReviewMySpeaker.com, a review site for event speakers. According to Wolowiec and Pojeta, they wanted to create a space where people could openly and honestly talk about speaker experiences. "Real decision-makers know that finding and engaging the right speakers can make or break a meeting or event," they said in a release. They hope this tool will allow professionals around the world to grow their network of vetted speakers. 
 
Alexandra A. Mannino, CMP, recently jointed Celebrity Cruises as their regional marketing manager for the East Region. Formerly she was a senior meeting planner at the SANS Institute.
 
Libby Anderson, CMP, was recently promoted from planner to senior planner in trade show and events for Visit Orlando. 
 
 
©2019, Events Industry Council. All rights reserved.
Published by Naylor Association Solutions in association with the Events Industry Council.

 

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