Sustainability Webinar Series: Chairman’s Birds of a Feather Session - Sustainable Brand Experiences

As more businesses and associations adopt organization-wide sustainability goals, they are looking to events and exhibitions to align with those values. From Millennials seeking more authenticity to companies implementing their own version of the Paris climate change agreement, global trends are reshaping the brand experience. Learn how organizations are developing their brand with a purpose that is relevant and resilient enough for the fast, transparent world we live in today. Explore how these changes have begun to impact events and exhibitions. Gain insights into how event professionals can prepare for a more sustainable future and grow their business with purpose.

Learning Objectives:

• Discover how global trends are impacting business sustainability and CSR efforts
• Explore how businesses are applying sustainability strategies that are affecting their events
• Learn how event planners and show organizers can use sustainable brand experiences to enhance the attendee experiences

Speakers:
Moderator: Jeff Chase, Vice President of Sustainability, Freeman
Raphael Bemporad, Founding Partner, BBMG

October 24, 2017 11 a.m. EDT
Click here to register

Events Industry Council