CIA (e)Bulletin/(e)Bulletin de l'ICA
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October 2016

We Want Your Input

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By Kelly Fry and Josée Gonthier

The CIA wants to improve the appearance, content, and delivery of its digital communications. First, though, we want members to tell us what changes they would like to see to ensure that we deliver materials they want, in the format that is most accessible to them.

Members have received an e-mail about the CIA’s communications survey. We encourage you to participate in the survey by Friday, October 21, 2016. It should take a maximum of 15 minutes to complete. We value your input as we move towards modernizing our digital communications.

The CIA produces a wide variety of materials including educational notes, continuing professional development (CPD) opportunities, research papers, and newsletters. A 2012 study by McKinsey Global Institute and International Data Corporation found that employees spend 28 percent of their time on e-mail. The CIA wants to make sure that we communicate in the most efficient way possible because we value your limited time. The more members who respond to the survey, the better our communications will be.

The survey covers topics including how valuable you find the content of different types of CIA communication materials, the format in which you prefer to receive them (e-mail, website, social media), and improvements you would like to see.

Going forward, members can expect CIA materials to have a more streamlined, modern appearance, to be short, concise, and easier to read, and to provide targeted, relevant news to your practice area, or other areas you are interested in.

Kelly Fry is manager, marketing, and Josée Gonthier is manager, communications, at the CIA Head Office.


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