Farm Bureau Survey: Thanksgiving Dinner Cost Down 4%
Print this Article | Send to Colleague
Thanksgiving celebrations will look different for many Americans this year due to the COVID-19 pandemic. Gatherings are likely to be fewer and farther between, with social distancing and perhaps even remote family get-togethers. One tradition that continues this year is the American Farm Bureau Federation’s annual cost survey of classic items found on the Thanksgiving Day dinner table
Farm Bureau’s 35th annual survey indicates the average cost of this year’s Thanksgiving feast for 10 remains affordable at $46.90 or less than $5.00 per person. This is a $2.01 decrease from last year’s average of $48.91.
“The average cost of this year’s Thanksgiving dinner is the lowest since 2010,” said AFBF Chief Economist Dr. John Newton. “Pricing whole turkeys as ‘loss leaders’ to entice shoppers and move product is a strategy we’re seeing retailers use that’s increasingly common the closer we get to the holiday,” he explained.
The centerpiece on most Thanksgiving tables – the turkey – costs less than last year, at $19.39 for a 16-pound bird. That’s roughly $1.21 per pound, down 7% from last year. The survey results show that retail turkey prices are the lowest since 2010.
This article was published by the American Farm Bureau. Click here to read the entire article.
