ACC Coal Communications Kit
The ACC's 2015 Tomorrow's Leadership Council recently developed a "Coal Communications Kit" to help coal advocates educate, inform, build bridges, and counter misinformation about coal. This document provides ideas and information that coal industry employees and others can use to improve communications and relations with others in the public realm.
Whether you're on an airplane, at a business or community event, or seeking to inform relatives and firends, coal advocates now have useful facts and information to assist them in communicating the importance, value, and benefits of coal in U.S. energy production.
The Coal Communications Kit describes
1. Technological improvements in the coal industry
2. Airborne emissions and emissions reduction
3. Scalability of coal as an energy resource
4. Comparisons of coal vs. other fuels/energy resources
5. Coal’s role in grid reliability
6. Climate change
7. The costs of not using coal
8. Coal's role in international trade
9. Impacts of mining coal
10. Coal and resource depletion
11. EPA regulations
12. Pollution in China
The Coal Communication Kit provides ready responses to commonly held negative notions about coal. It offers convenient "elevator speeches", Facebook posts, and Tweets, as well as more detailed information and resources.
We’re confident coal advocates will find this information useful and easy to share. Be sure to check out the Coal Communications Kit, use it in your discussions with friends, the media, elected officials, and others. Then, please be sure to share the Coal Communications Kit on your social media accounts. Spread the information around so everyone can access it!