This Insights Webinar is free of charge for CSAE Members.
Non-members may register for $50 per organization.
It doesn't take much for things to go off the rails - and with social media, it takes only seconds for the world to know about it. The ability for an organization to respond quickly and effectively requires preparation. This webinar will focus on the principles of responding to a crisis – what to say, how to say it and who to have say it. On May 9, participants will learn the ACE (accept, commit, express emotion) protocol to respond to crises effectively and mitigate against reputational damage.