Designing the Future Together - How Associations Are Convening Entire Industries for What Comes Next
Associations are stepping into a new era of leadership, convening entire industries to design shared futures. Two recent summits, one in golf and one in school nutrition, show how strategic convening turns collaboration into progress.
ASAE

Poor Attendee Retention is Driving Up Event Costs 
With attendee retention stalled in the low 30% range, event organizers must replace nearly 70% of their audience each year. Improving retention may be one of the most effective ways to offset rising event costs.
Skift Meetings

Building a Better Mousetrap: Eliminating Ineffective Communication Strategies for Better Audience Engagement
A comprehensive, successfully deployed communications plan shapes member engagement, drives participation, and reinforces the value of membership. Unfortunately, too many associations are wed to outdated habits that waste time and fail to connect with their intended audiences in a meaningful way.
Association Adviser