Are Associations More Open to Shifting Their Risk Appetite?
Despite ongoing economic and political uncertainty, new data shows stability in how associations view risk around membership models, with most still playing it safe, but some ready to explore change—prompted by board pressure and membership trends.
Avenue M

Employee Experience: A New Mandate for Event Leaders
Too many organizations still treat customer experience and employee experience separately—but you cannot deliver a standout customer experience without an engaged, supported, and aligned workforce behind it.
MPI Event Blog

The Cost of Generic Messaging: Why One-Size-Fits-All Communications Fail in 2025
Associations understand that to resonate with a diverse membership, they need to segment their communications—but despite knowing better, generic, one-size-fits-all messaging still dominates a lot of what associations send out.
Association Adviser