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AACS’Annual Convention and Expo is right around the corner! If you haven’t signed up to come, you’re missing out, the early-bird deadline ends on October 7th; take advantage of the $100 discount before it’s too late! The classes we have lined up this year are amazing; not only do we have a track especially tailored to Barber programs, we have tons of other great speakers too. For example, Mr. State Board (Thomas James) will be there to address "Increasing your Licensure and Job Placement Rate While Decreasing Student Anxiety and Stress Levels," and Duane Morris’ class on "Annual Legal Update: All the Stuff You Need to Know but Really Wish You Didn't ." We’ll have specific updates on the big issues we’re all concerned with: Gainful Employment and Borrower’s Defense to Repayment too. And don’t forget the networking! You’ll be getting emails from us on all the great reasons to attend, and check us out on Facebook too. I look forward to seeing you there.
 
Also, annual membership renewal is still on! If you haven’t renewed, check out all the great ways How AACS Membership Benefits You and renew online today. It’s easy, just go to http://beautyschools.org/renew/ and logon under OPTION 1. If you want to send a paper form, you can do that too, just click on OPTION 2 and choose the form that’s right for you. If you have any questions, reach out to Linda Williams, our membership manager at Linda@beautyschools.org, or call her directly at 1-800-831-1086 X102.
 
As always, if you have any questions for me, please feel free to email me at adam@beautyschools.org.
 
All the Best-

Adam Nelson
Executive Director
AACS
 
 
   
This webinar explores the proposed borrower defense regulations and how they have fallen under increased scrutiny by both the higher education community, and more recently, the media. We took a fresh look at what the proposed regulations recommend, as well as what various members of the higher education community, the media and Congress are saying about it. Listen to the webinar here.

 
 
   
Gather together with other barber education professionals and experts for these sessions designed to meet your needs. Not a barber school? Please share this with a local barber school; we are all stronger together:
• The Top 10 Things You Need to Know to Remain Compliant (Sally Samuels, FAME)

• Latest Legal Trends That Could Impact Your School (Ed Cramp, Duane Morris, LLP)

• The 21st Century Barber Professional (Tracey Nugent, Wahl Clipper Corporation)

• Millennials & the Hair Counter Culture: How to attract and retain millennials in Barber schools (Patti Davenport, American Crew)

• Websites that Work: Building and Managing Your School’s Website (JP Smith, Celsius Marketing)

• The Growth of Barbering and Teaching Current Trends (Karen Formico & Jessica Zeinstra, Andis Company)

Information on this track, as well as the full convention, can be found on our website.
 
 
   
As they say the only thing constant is change. Whether you are planning a big positive change or a negative change, this article from Inc.com will give you five tips to effectively manage the change and convey it to your staff in the best way possible.
 
Upcoming Events (old)
 
   
Join seasoned admission pros, licensed school guidance professionals and marketing gurus to explore opportunities for evolution in student engagement, enrollment, and retention! This interactive workshop encourages dialogue on challenges, best practices and skills necessary in becoming a more valuable resource for prospective students.

Topics include:
  • Exploring the challenges and opportunities in engaging and advising students interested in career education
  • Reviewing the "low hanging fruit" in content marketing
  • Experiencing a day in the life of a high school counselor
  • Determining how to partner more successfully with high school guidance teams
  • Understanding the skills and tools needed to reach today's student
  • Discovering the strategic role of technology in reaching, engaging and advising students
  • Realizing how to enhance the value of the admissions profession
 
 
   
Early Bird Deadline is Oct. 7 to attend the AACS Annual Convention & Expo.* Register Today! We will also offer our CEA Educator Training on Sunday/Monday (separate registration fee).
• Legal Workshop $300 (Friday all day)
•Title IX/Clear Act/VAWA Training $149 (Monday afternoon)
• CEA Educator Training (12 hrs. methodology training) $200 (Sunday and Monday)
• Early Bird Individual Member Rate: $495
• Early Bird Group Member Rate: $470
• Non-Member Rate: $695

*rates go up $100 after Oct. 7
 
Government Relations
 
   
Welcome to fall! The last week of September finds five state legislatures actively meeting. Learn more about current activities and bills we are tracking in this week’s state relations report.
 
 
   
It's that time of year again. It's time to, once again, report your GE Program Information to the U.S. Department of Education. Don't wait — the deadline is Oct. 1.
 
Beauty Change Lives
 
   
Does your school have senior-level students who have demonstrated an above-and-beyond passion for the art of hairdressing? Don’t let them miss out on the opportunity to apply for a Leo Passage Scholarship. The application deadline has been extended to Tuesday, Nov. 1. Valued at $,7500, each scholarship includes a five-night, six-day travel experience to America’s Beauty Show in Chicago in March 2017, where winners will collaborate with creative teams to have their creations photographed and featured on the runway during the Beauty Changes Lives Experience. Learn more and check out the NEXTGEN Project video at https://beautychangeslives.org/leo-passage/.
 
PR Tips
 
   
In the "old days" it was much easier to identify and track what marketing strategies were working. With the evolution of technology, attribution has become a combination of data, opinion and judgement. In this Norton Norris blog post, Vince Norton and Lindsay Barnett discuss suggestions on ways to analyze your marketing mediums in this new era.

 

Naylor Association Solutions
Alexandria Professional Body Sugaring
Naylor Association Solutions

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