Owners Workshop at AACS Annual in November
The AACS Annual Convention & Expo, November 14-17 in Phoenix, will feature an in-depth Owners Workshop sponsored by Milady that you won’t want to miss! Matthew O’Brien, CEO of MINT Social will present a two and a half hour workshop that is sure to help in your efforts to increase enrollments at your school. Have you "Googled" your school lately? In an ever-changing technological landscape, don’t lose a great lead to a school who has a better website, better online reviews and engaging social media platforms. This in-depth workshop will give owners the tools they need to elevate their online presence. With hands-on activities, you’ll develop action plans on relevant topics such as:

• Showcasing The Most User-Friendly Website
• How To Dominate Local-Based Search, Social and Mobile Marketing
• Soliciting Reviews From Individuals

You’ll walk away with strategies and tips to increase the awareness of your school while engaging current and future students. Registration is now open.

Send Your Pics for AACS' Old Photo Contest
In light of AACS celebrating 90 years as an association, we’re encouraging members to send in old convention photos, photos from their school, old ads—anything from the past 90 years that relates to the membership. We’ll award $100 to the person who submits the oldest photo and $100 for the picture with the most "likes." Head on over to our Facebook page and LIKE us!—and check out the album to see photos from our conventions in the 70s, board member Kim McIntosh’s hair from the 80s and a bunch of other members I bet you’ll recognize. Send your pics to jenn@beautyschools.org and we’ll add yours to the album! 

CUT IT OUT Campaign Next Month
With Domestic Violence Awareness month coming up in October, salons and schools across the country are coming together to participate the CUT IT OUT®: Salons Against Domestic Abuse program to help mobilize salon professionals and others to fight domestic abuse.The program, supported by the Professional Beauty Association (PBA), focuses on building awareness and training salon professionals to recognize warning signs and safely refer clients, colleagues, friends and family to local resources. Your school can get involved with fundraising drives and displaying free awareness materials in your school to refer victims of domestic violence abuse to find help. Click here for more information.

Battle of the Strands: Tickets on Sale Now
On October 6, the World Cup of Beauty comes tomore than 600cinemas nationwide for an extraordinary live one-night event! Battle of the Strands Live brings the ultimate beauty competition to professionals, students and fashionistas nationwide to showcase some of the best fantasy designs in the world of hair, makeup and nail art. Buy your ticket, make group reservations or even host a theater for your employees, team, school or customers! We’ve even created a flyer for you to download and share on your social media page or hang in your school. Click here for more information.

Keep Your School and Clinic Busy in October
October is National Breast Cancer Awareness and Domestic Violence Awareness month and are worthy causes your school can support through fundraiser events and classroom guest speakers. But did you know that October is also Bullying Prevention Month, Class Reunion Month and National Field Trip Month? Check out special observances taking place throughout October and plan marketing campaigns around some of these dates. October 5 is National Do Something Nice Day and October 8 is Bring Your Teddybear to Work/School Day!

Creating a Marketing Mixture
Schools are overloaded with choices when it comes to allocating marketing dollars. Search engine optimization, banner ads, social media posts—so many choices! Read what a panel of school marketers think about the various options and where you should be spending your money in this article in the latest edition of BeautyLink magazine.