Do negative online reviews terrify you? Whether students are thrilled with your school or left unsatisfied, they often take to the web to voice their opinions. In this webinar you will learn how to monitor the web for reviews of your school, cultivate more positive reviews and manage the negative ones. Join AACS and Beauty Schools Marketing Group on Thursday, June 26, 1 pm – 2 pm. (Please note: This is a condensed version of the 2-hour segment BSMG presented at the Marketing Workshop at the Spring Conference last month.) Click here to reserve your seat in the webinar.

You asked for it—so we’re delivering! This year’s CEA and AACS Annual conventions will both include a new event app, which gives attendees the opportunity to communicate with each other via an event feed, view session details (including full descriptions and speaker bios), instantly give feedback on a session and access an interactive Expo Hall map. The new app will also allow attendees to receive instant notifications of classroom changes, additional receptions and more! 

You know the exceptional things your school is doing, and being recognized by Modern Salon isn’t only an honor, but a unique validation and recruitment tool as well. Schools will be recognized in the following categories: School Culture, Community Involvement, Facilities, Alumni & Advanced Education Programs, Placement, Technology, Marketing and Beauty Changes Lives / Industry Leadership. All honorees will receive a promotional kit including your certificate, a customized press release, an EXCELLENCE IN EDUCATION honoree logo and information on how to link to your recognition on ModernSalon.com. Apply by August 29. Click here for more information.

AACS will celebrate 90 years of representing beauty & wellness education at this year’s AACS Annual Convention & Expo (Nov. 14 – 17 in Phoenix, AZ). The event committee is soliciting your help to make sure we give you exactly what you need. Take this short survey to help us plan this year’s convention and we’ll do our best to give you the education and networking events you’re looking for!

"I have been bringing my instructors to CEA for the past 10 years! Every year gets better and we have grown so much from the information we gather at the classes." – Linzi Biesinger, school owner in Altoona, PA

"CEA is an amazing event for instructors to attend! Our instructors find innovative tips, tricks and classroom methods to bring back and share with their peers who weren’t able to go. CEA ignites the inspiration that the attendee, without fail, always come back with!" – Anthony Civitano, school owner in Long Island, NY

"The networking is tremendous as they get to speak with educators from other schools. It gives the staff a sense of community and a feeling that they are part of a larger universe." – Don Yearwood, school owner in Dayton, OH

From the incredible methodology and technical skills training to the motivational sessions that inspire educators nation-wide, the CEA Annual Convention, July 25 – 28 in Ft. Lauderdale, FL, will be an unforgettable event! Each attendee will receive a certificate of completion for 15 hours of education. For an updated schedule and more information, click here. Early bird pricing ends June 27.

Twitter can be a powerful marketing tool, but only if you use it intentionally. These four tips will help you stop "twittering away" your time to make Twitter a more effective communications tool. We particularly like the tip "ask each new follower a personalized question."

Find out how one student from an AACS member school networked her way onto the set of a Hollywood blockbuster and found herself working on The Hunger Games: Catching Fire hairstyling team. Caitlin DeGarmo’s story is truly inspiring for any cosmetology student. Read more in the latest issue of BeautyLink magazine.